Yardi ยท 1 day ago
Product Marketing Manager
New York, NY
Full-time
Hybrid
Mid Level
$102K/yr - $115K/yr
3+ years expYardi is a leader in the property tech industry, dedicated to creating innovative real estate software products. The Product Marketing Manager will connect product strategy to revenue outcomes by defining buyer personas, creating positioning, and orchestrating integrated marketing campaigns. This role involves collaborating with various teams to enhance product awareness and drive customer engagement throughout the lifecycle.
Property ManagementPropTechReal EstateSoftware
Responsibilities
Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels
Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement
Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials
Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging
Qualification
Required
Bachelor's degree in marketing, business, communications, or related field
Three years of experience in marketing, communications, or product marketing
Prior experience in a business-to-business (B2B) marketing organization
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and SharePoint
Knowledge of product launch planning, campaign development, and sales enablement practices
Writing and storytelling skills to translate product information into clear, compelling messages
Verbal and written communication skills
Proofreading and editing skills
Strong attention to detail and high accuracy
Project management skills and ability to manage multiple priorities
Strong research and analytical skills
Understanding of client needs and ability to translate feedback into marketing strategy
Excellent organizational skills
Solid interpersonal and relationship management skills
Ability to work independently and collaboratively
Initiative and accountability in managing deliverables and timelines
Analytical mindset with the ability to define and track KPIs
Preferred
Experience in specified product/market/industry
Enterprise software and real estate industry experience
Experience hosting webinars or speaking at client-facing events
Familiarity with marketing automation platforms
Experience with design tools including Adobe Suite and Figma
Proficiency with marketing tools such as project management, CRM, or website CMS platform
Benefits
100% paid employee medical premiums
Company profit-sharing plan
Flexible work arrangements
Company
Yardi
Yardi Systems is an IT company that provides end-to-end property and investment management software and services to the real estate sector.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Matt Harmon
Senior Network Engineer
Robert Teel
President, Global Solutions
Recent News
2026-01-05
Company data provided by crunchbase