ProspectBlue · 1 week ago
Campaign Sales Manager
ProspectBlue is partnered with a mission-driven trade association in the Richmond region to identify a Campaign Sales Manager to lead a high-impact grassroots advocacy initiative focused on advancing attainable housing across Central Virginia. The role involves designing and executing a comprehensive grassroots strategy, engaging with industry leaders and community advocates, and mobilizing volunteers for local housing priorities.
Responsibilities
Build, grow, and sustain a diverse coalition of volunteer advocates, including industry professionals, skilled trades, real estate services, and aligned community partners
Cultivate relationships with external stakeholder organizations to expand campaign reach and credibility
Serve as a connector between industry leaders and community advocates
Own and manage a grassroots advocacy platform, ensuring data accuracy, district-level segmentation, and effective targeting
Track public engagement opportunities related to comprehensive plans, zoning initiatives, and rezoning cases throughout the region
Maintain organized records of ongoing and upcoming land-use initiatives
Mobilize volunteers in support of rezoning, land-use initiatives, and local housing priorities
Lead visible turnout efforts at public meetings, planning commission hearings, and local government sessions
Execute coordinated email and text advocacy campaigns to appointed and elected officials
Plan and support volunteer engagement efforts during local elections
Oversee clear, compelling email and text communications that prepare and empower advocates
Develop and distribute digital content using campaign milestones, data, and public engagement activity
Manage and contribute content to social media platforms, including Instagram
Support data sourcing and reporting related to residential development activity
Qualification
Required
Build, grow, and sustain a diverse coalition of volunteer advocates, including industry professionals, skilled trades, real estate services, and aligned community partners
Cultivate relationships with external stakeholder organizations to expand campaign reach and credibility
Serve as a connector between industry leaders and community advocates
Own and manage a grassroots advocacy platform, ensuring data accuracy, district-level segmentation, and effective targeting
Track public engagement opportunities related to comprehensive plans, zoning initiatives, and rezoning cases throughout the region
Maintain organized records of ongoing and upcoming land-use initiatives
Mobilize volunteers in support of rezoning, land-use initiatives, and local housing priorities
Lead visible turnout efforts at public meetings, planning commission hearings, and local government sessions
Execute coordinated email and text advocacy campaigns to appointed and elected officials
Plan and support volunteer engagement efforts during local elections
Oversee clear, compelling email and text communications that prepare and empower advocates
Develop and distribute digital content using campaign milestones, data, and public engagement activity
Manage and contribute content to social media platforms, including Instagram
Support data sourcing and reporting related to residential development activity
Preferred
Proactive self-starter with the ability to lead, motivate, and organize people toward a shared goal
Proven experience in grassroots organizing, advocacy campaigns, community engagement, or similar outward-facing roles
Exceptional written and verbal communication skills with confidence engaging stakeholders at all levels
Strong understanding of social media as a tool for advocacy and public engagement
Experience with Canva, graphic design, website management, or visual content creation is a strong plus