Rippaverse Publishing, LLC · 1 day ago
Senior Lifecycle Marketer – Email & SMS (Klaviyo, DTC Brand)
United States
Contract
Remote
Senior LevelRippaverse Publishing is an independent direct-to-consumer entertainment company seeking a senior-level Lifecycle Marketer to enhance their email and SMS marketing strategies. This role focuses on revenue generation through lifecycle marketing, requiring a proactive approach to optimize campaigns and engage the audience effectively.
Publishing
Responsibilities
Own and evolve email and SMS strategy with a clear focus on revenue generation
Proactively identify opportunities to sell both new launches and existing products
Build, optimize, and expand lifecycle flows beyond the basics
Develop smart segmentation strategies that allow for higher send frequency without spamming
Ensure SMS and email campaigns are compliant with all relevant regulations and best practices
Analyze performance and continuously optimize based on data, not assumptions
Collaborate with internal creative teams while maintaining a strong design and presentation sensibility
Write compelling, detail-oriented copy that sells, not just informs
Learn our products, characters, and audience deeply to maximize relevance and conversions
Support major campaigns and launches while maintaining consistent evergreen revenue efforts
Qualification
Required
Senior-level experience in lifecycle marketing for direct-to-consumer brands
Deep hands-on experience with Klaviyo (email and SMS)
Strong understanding of segmentation, deliverability, and list health
Proven ability to increase revenue from existing customers
Excellent copywriting skills with attention to detail and tone
A strong design eye and ability to work effectively with creative assets
Knowledge of SMS compliance and best practices
Comfortable using AI tools thoughtfully, not lazily
Proactive mindset with constant focus on optimization and growth
Company
Rippaverse Publishing, LLC
The Rippaverse is an independent comic book publisher that has sold over 210,000 physical books directly to customers.
Founded in 2022
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase