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Genesis10 · 2 months ago

Salesforce Marketing Cloud Engineer

Plano

Full-time

Onsite

Senior Level

5+ years exp

Genesis10 is seeking a Salesforce Marketing Cloud Engineer for our client in the wealth management industry. This role involves overseeing platform administration and technical implementation across the Marketing Cloud ecosystem, while also managing day-to-day platform activities and implementing advanced features.

Information ServicesInformation Technology

No H1B

Responsibilities

Oversee data extensions, publication lists, and subscriber management

Monitor platform health, system limits, and usage metrics

Implement security best practices and manage authentication settings

Maintain integrations with Salesforce CRM and third-party systems

Troubleshoot platform issues and coordinate with Salesforce support when needed

Build email campaigns using Email Studio and Content Builder

Develop responsive email templates using HTML, CSS, and AMPscript

Create dynamic content and personalization within email campaigns

Implement advanced segmentation and targeting strategies

Configure and manage triggered sends and transactional emails

Optimize email deliverability and monitor sender reputation

Design and build customer journeys using Journey Builder

Implement marketing automation workflows and triggered campaigns

Configure entry sources, decision splits, and engagement paths

Set up journey analytics and performance monitoring

Optimize journey performance based on engagement metrics

Configure and manage data ingestion from multiple sources

Design and implement data model objects (DMOs) for customer data

Set up identity resolution rules and unified customer profiles

Build audience segments and activate them across marketing channels

Write SQL queries for data extraction and segmentation

Monitor data quality and implement validation processes

Maintain data streams and troubleshoot data flow issues

Configure Einstein Personalization recommendations and predictive models

Implement real-time personalization and content decisioning

Build personalized experiences across email, web, and mobile channels

Write and maintain AMPscript for dynamic content and personalization

Create and manage SQL queries for data segmentation and reporting

Build and maintain API integrations using REST and SOAP

Qualification

Salesforce Marketing CloudAMPscriptSQLHTMLCSSEmail StudioJourney BuilderAPI integrationsSalesforce certificationsData CloudPersonalizationData architectureMachine learning conceptsJavaScript/SSJS