MDAEdge · 3 months ago
Senior Homecare Marketing Business Analyst
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $150K/yr
5+ years expMDA Edge is a company focused on the home care business, and they are seeking a Senior Homecare Marketing Business Analyst to partner with cross-functional teams. The role involves driving business intelligence and performance metrics, delivering insights, and supporting strategic growth initiatives.
Human Resources
Responsibilities
Translate business requests into technical reporting requirements and execute those requirements
Create and manage real-time KPI dashboards and business case reports using PowerBI, Tableau, and Excel
Develop and maintain automated and ad-hoc reporting for the direct-to-consumer healthcare business
Analyze quantitative and qualitative data to identify trends, generate insights, and provide actionable recommendations
Leverage owned and external data sources to develop enhanced reporting and support real-time marketing decisions
Collaborate with BI and finance teams to develop analytic solutions based on business needs
Support decision-making by understanding complex business problems, identifying opportunities, and using best practices in reporting and analysis
Ensure compliance with HIPAA privacy requirements in all data handling and reporting
Qualification
Required
Bachelor's degree required; MBA or equivalent experience preferred
5+ years of experience translating business requests into technical reporting requirements and executing those requirements
5+ years of experience working with reporting tools like PowerBI and Tableau; experience with SQL queries required
5+ years of experience in performance marketing, preferably involving e-commerce
Strong experience collaborating with matrixed teams and using business analytics to support leaders
Experience implementing complex data management projects
Experience with Salesforce.com environments is a plus
Strong technical, analytical, and problem-solving skills
Advanced proficiency with reporting and analytics tools
Effective communication and collaboration skills
Ability to synthesize and visualize complex data sets for business leaders
High attention to detail, organization, and confidentiality
Preferred
MBA or equivalent experience preferred
Familiarity with direct-to-consumer key performance indicators preferred
Experience in health insurance reimbursement and P&L management preferred
Company
MDAEdge
At MDAEdge, we help our clients reinvent innovation, optimize operations, and reshape perceptions—ensuring they remain at the forefront in today’s fast-evolving world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase