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Natural Renewals · 3 days ago

Digital Ads Specialist

Chicago, IL

Full-time

Hybrid

Mid Level

Natural Renewals is a Chicago-based wellness brand focused on scaling its product offerings. They are seeking a Digital Ads Specialist to manage paid acquisition on Meta and TikTok, emphasizing profitable customer acquisition and campaign optimization.

Consumer GoodsHandmadeManufacturingOrganicRetail

Responsibilities

End-to-End Campaign Management: Launch, monitor, and optimize campaigns daily on Meta (Facebook/IG) and TikTok Ads Manager

Creative Strategy & Execution: You are not waiting for us to hand you assets. You are identifying winning hooks, editing UGC, writing direct-response copy, and iterating on creatives that stop the scroll

Data Analysis: Deep diving into the numbers. You know the difference between click-through rate and conversion rate, and you know which one pays the bills

Offer Testing: A/B testing landing pages, bundles, and pricing strategies to maximize Average Order Value (AOV)

Qualification

Meta Ads ManagerTikTok Ads ManagerVideo editing toolsDigital Marketing KnowledgeAnalyticalCreativityCommunication

Required

Proven track record managing $3k–$5k+ monthly ad spend with profitable results (Health/Wellness/Supplements niche preferred)

Deep expertise in Meta Ads Manager and TikTok Ads Manager

Proficiency in video editing tools (InShot, Adobe, CapCut, Premiere, etc.) to remix creative assets

Ability to communicate complex data simply (Weekly reporting on Spend, Revenue, ROAS, CPA)

Digital Marketing Knowledge: A strong understanding of digital marketing strategies and tools is essential for success in this role

Analytical: Ability to analyze data and derive actionable insights to improve campaign performance

Creativity: Acumen for creating compelling ad content that captures audience attention

Communication: Effective communication is necessary for collaborating with teams and presenting campaign results to stakeholders

Preferred

Health/Wellness/Supplements niche preferred

Benefits

Performance Incentives: The base is just the start. If you hit the KPIs, you share the upside. We want you to earn more than the retainer. •Think base + commission.•

Flexible work schedule, Chicago-based, but primarily remote.