This job has closed.

LHH · 2 days ago

Senior Director of Paid Media

North Carolina, United States

Full-time

Onsite

Director/Executive

$180K/yr - $200K/yr

10+ years exp

LHH is seeking a highly strategic and experienced Senior Director of Media Planning & Buying to lead their client's paid media team. This executive-level role will focus on driving the development, execution, and optimization of media campaigns while managing a multi-million-dollar budget and leading a team of media professionals.

Human Resources

Responsibilities

Define and execute media planning and buying strategies aligned with business objectives and growth goals. Stay ahead of industry trends and identify new channels and technologies to test and scale

Lead and mentor a team of media professionals, fostering a culture of high performance and continuous learning. Oversee workload distribution and refine processes for efficiency

Own performance metrics for all campaigns, driving optimization to maximize ROAS, LTV, and CPA. Provide guidance on media allocation across Paid Social, Search, Programmatic/CTV, Audio, and emerging platforms

Oversee and strategically allocate multi-million-dollar media budgets across diverse channels to ensure maximum impact and efficiency

Standardize and enhance media execution processes, ensuring best practices are implemented for scalability and operational excellence

Partner with leadership and creative teams to ensure integrated campaign execution and alignment with broader marketing strategies

Serve as a senior point of contact for media-related discussions, presenting strategies and results to executive stakeholders. Negotiate partnerships and manage relationships with key vendors