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Radiology Ltd. · 5 days ago

Digital Marketing Manager

Wilmot Administration - Tucson, AZ 85711

Full-time

Onsite

Mid, Senior Level

4+ years exp

Radiology Ltd., a 500-employee medical imaging company located in Tucson, Arizona, is seeking a Digital Marketing Manager. This role is primarily responsible for patient and referring provider digital strategy and execution, managing SEO, SEM, CRM, and social media to drive demand while collaborating with agency partners and internal teams.

Health CareMedical

Comp. & Benefits

Responsibilities

Manage and execute the Radiology Ltd. digital marketing plan and budget to drive demand in our outpatient imaging centers; includes SEO, SEM, CRM, web and social media

Create and maintain editorial calendar for the assigned mediums throughout the year to ensure on-strategy, fresh, informative, and appealing content aligned with practice and service line strategies

Analyze and optimize performance of all digital initiatives; ongoing KPIs and budget management

Manage website design and content, editing via WordPress and HTML

Manage referring provider newsletter design, content and distribution via Marketo

Part-time support of Diversified Radiology (CO partner company) digital marketing initiatives; approximately 15%

Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities

Become key member of marketing team contributing to omni-channel strategy and initiatives

Qualification

Digital marketing strategySEOSEMCRMMultichannel marketingContent creationHealthcare experienceAnalytical skillsTeam coordinationCreative skillsStrategic thinking