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TRACTIAN · 9 hours ago

Sales Engineer - Automation

Atlanta, GA

Full-time

Hybrid

Senior Level

5+ years exp

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. As a Sales Engineer for Tractian OEE, you will leverage your technical expertise and sales acumen to drive the adoption of innovative industrial automation solutions, working closely with account executives and clients to customize solutions that enhance manufacturing efficiency.

Artificial Intelligence (AI)B2BHardwareInternet of ThingsMachine LearningManufacturingSaaSSoftware

Responsibilities

Partner with Account Executives to identify and qualify sales opportunities, providing in-depth technical expertise throughout the sales cycle

Conduct compelling product demonstrations and presentations of Tractian OEE solutions, showcasing their ability to improve availability, performance, and quality

Deeply understand prospective clients' manufacturing environments, including their existing automation infrastructure (PLCs, SCADA systems, MES, historians – from legacy machines requiring creative data extraction to modern, networked assets) and operational challenges

Architect and propose tailored solutions that integrate Tractian OEE into the client's ecosystem, highlighting robust connectivity with PLCs, SCADA, and other data sources

Clearly articulate Tractian's differentiated approach to achieving tangible ROI with OEE projects, often educating clients early in their automation journey about its transformative value

Articulate the significant benefits of our OEE and IoT-driven solutions, including increased efficiency, reduced downtime, predictive maintenance capabilities, and optimized production

Lead technical discussions, address complex concerns, and overcome objections from various stakeholders, from plant engineers to C-level executives

Collaborate with the product and engineering teams to provide field feedback, contributing to the continuous improvement of our offerings

Assist in responding to RFIs/RFPs, ensuring technical accuracy and a compelling value proposition

Manage client interactions and technical details using HubSpot CRM

Stay abreast of industry trends, competitive landscape, and emerging technologies in industrial automation, OEE, and IoT

Travel as needed (primarily planned, :once a month for 1-2 days) to support key customer engagements, assist with complex deployments, or for strategic meetings, often alongside field engineering teams

Qualification

Industrial automation expertiseOverall Equipment Effectiveness (OEE)Technical sales experiencePLCsSCADA systemsCRM software proficiencyCommunication skillsProblem-solving skillsPresentation skillsNegotiation skillsInterpersonal skills

Required

Bachelor's degree in Industrial Engineering, Electrical Engineering, Mechanical Engineering, Computer Science, or a related technical field

5+ years of experience in a technical sales, sales engineering, applications engineering, or solutions architect role within the industrial automation sector

Strong expertise in industrial automation technologies, including PLCs (e.g., Allen-Bradley, Siemens, Omron, Automation Direct), SCADA systems, HMI, and industrial communication protocols (e.g., OPC UA, Modbus, Ethernet/IP)

Experience working with a diverse range of industrial equipment and control systems, from older machinery (e.g., utilizing CTs for data acquisition) to modern, fully networked assets

Demonstrable understanding of Overall Equipment Effectiveness (OEE) concepts, calculation, value drivers (including maintenance and quality improvements), and improvement strategies

Proven ability to understand, articulate, and quantify the ROI of complex technical solutions to both technical and non-technical audiences

Excellent communication, presentation, negotiation, and interpersonal skills, with the ability to build rapport and trust quickly

Strong problem-solving skills and the ability to think strategically, analytically, and adaptably in dynamic environments

Proven ability to troubleshoot complex technical issues in the field, often under pressure and in customer-facing scenarios

Proficiency in using CRM software (HubSpot preferred) for sales management

Ability to travel as needed to meet clients and close sales