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Greater Public · 2 days ago

Digital Fundraising Coordinator

Portland, OR

Full-time

Hybrid

Entry Level

$24/hr - $26.50/hr

2+ years exp

Greater Public is a leader in public media, serving diverse communities of the Northwest. They are seeking a Digital Fundraising Coordinator to expand digital giving programs and enhance community relationships through effective fundraising strategies.

ConsultingNon ProfitSocial

Responsibilities

Implement email fundraising, prospecting, and cultivation campaigns

Manage production of regularly scheduled emails including newsletters, member communications, and solicitation and cultivation emails, updating and building audience segments and creating and updated email content as required and ensuring that emails are delivered to the right people, on schedule

Coordinate with the membership, marketing and digital content teams on the production of email communications, gathering image and copy assets, identifying audiences, managing the proofing process, creating and sending emails, and providing reports on results

Assist in the development and production of new email efforts including a prospect welcome email series, member cultivation email series, reengagement efforts and other new campaigns

Produce, refine and distribute detailed analysis reports on email efforts to drive future fundraising strategies

Coordinate monthly prospect uploads into email marketing system and monthly member record updates

Work with the team to define email solicitation and testing strategies and assist in the implementation of tests and the reporting on results

Create and update online giving forms, campaign landing pages and other assets required to support digital campaigns on OPB’s website and social platforms

Coordinate the production of assets as required to support digital campaigns, ensuring images, copy, links, etc. are all ready in time for campaign launch

Manage and update online contribution forms to support fundraising efforts on all channels, ensuring content is appropriate and updated, data is accurate, and forms are clearly named and organized

Update campaign landing pages on OPB.org as appropriate for new campaigns, create new pages when required, and tracking use and activity on all campaign landing pages to ensure effectiveness

Produce and refine detailed analysis reports on digital efforts to drive future fundraising strategies

Work with the team to define digital solicitation and testing strategies, assist with production work required to support testing strategies, and report back on test results

Collaborate with the team to identify opportunities to implement new features or platforms for online giving, and assist with the evaluation and implementation of those tools

Coordinate back-end processes that support donation and special forms

Update copy and code on forms to support OPB’s membership program

Monitor and refine back-end automations related to form management, data, and audience segmentation ensuring timely and accurate updates as required to support new email properties or strategic initiatives

Assist with efforts to support email deliverability and reputation management, including data clean up and standardization, monitoring of KPIs related to deliverability, and researching and troubleshooting deliverability issues

Qualification

Email marketing toolsCRM utilizationData analysisHTML/CSSGoogle AnalyticsCustomer serviceCollaborationAttention to detailCommunication skillsOrganizational skills

Required

Two years of experience in a marketing, membership, or fundraising role

Familiarity with email marketing and marketing automation tools (RedPoint, SendGrid, Campaign Monitor, Salesforce Marketing Cloud, or similar)

Demonstrated ability to utilize a CRM and data to identify and build audiences and evaluate campaigns, programs and procedures to inform decision-making

Basic understanding of Google Analytics or other business intelligence tools and experience generating standard reports

Basic understanding of HTML/CSS and ability to troubleshoot issues in a content builder

Experience working collaboratively across teams and departments to meet fundraising goals

This position requires attention to detail and the ability to manage multiple, concurrent projects independently and in a positive, solutions focused manner with appropriate direction and judgment

A curious self-starter with the ability and desire to learn new skills and assume new duties

Flexibility, excellent customer service, communication (verbal and written) and organizational skills

Enthusiasm for the mission of OPB