Paid Media Specialist jobs in United States
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Ohio Cat · 5 days ago

Paid Media Specialist

positionBroadview Heights, OH
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
date2+ years exp

Ohio CAT is a division of Ohio Machinery Co, dedicated to being a top-performing industry leader. They are seeking a Paid Media Specialist to plan, execute, and optimize paid digital advertising campaigns across various platforms, driving brand awareness and lead generation through strategic media efforts.

Industrial EngineeringRenewable Energy

Responsibilities

Assist in planning, building, and optimizing paid campaigns across Google, YouTube, and Meta platforms
Monitor campaign performance daily and make data-driven recommendations to improve ROI
Conduct keyword research, audience targeting, and competitive analysis
Collaborate with the Digital Marketing Manager on creative, copy, and landing page optimization
Help manage budgets, track spend and ensure campaigns meet performance goals
Assist with building and optimizing landing pages withing WordPress, ensuring strong user experience and alignment with campaign objectives
Compile quarterly reports on campaign performance and insights for internal stakeholders
Stay current on platform updates, new ad formats, and emerging digital advertising trends
Coordinate with Marketing team to align campaigns with broader marketing initiatives

Qualification

Google AdsMeta Ads ManagerDigital analytics toolsYouTube advertisingProgrammatic advertisingGoogle AnalyticsEagerness to learnAdobe Creative CloudHubSpot CRMGoogle Ads certificationMeta Blueprint certificationAttention to detailOrganizational skills

Required

Bachelor's degree in marketing, Business, or related field (or equivalent experience)
2-4 years of experience in digital marketing (paid search/social) required
Proficient in Google Ads, Meta Ads Manager, and digital analytics tools (Google Analytics, Tag Manager, Data Studio, etc.)
Strong analytical and problem-solving skills
Excellent attention to detail and organizational skills
Eagerness to learn, adapt, and grow in a fast-paced environment

Preferred

Google Ads and/or Meta Blueprint certifications
Experience with YouTube advertising and programmatic advertising
Basic knowledge of Adobe Creative Cloud
Experience with HubSpot CRM

Benefits

401(k): Match and employer discretionary contribution.
Health Insurance: Two options, including an HSA with a dollar-for-dollar match of up to $1,200 per year, are available.
Dental & Vision Insurance: Comprehensive coverage options.
Financial Access: Credit Union membership is available.
Insurance: Life Insurance, Short-Term Disability, and Long-Term Disability coverage.
Educational Opportunities: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.
Compensation: Base pay, annual bonus potential, and company success share bonuses.

Company

Ohio Cat

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Ohio Cat is an authorized dealer of heavy engineering equipment and engines.
dateFounded in 1945
location
Broadview Heights, Ohio, USA
people-size1001-5000 employees
web-link
http://www.ohiocat.com

Funding

Current Stage
Late Stage

Leadership Team

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David Blocksom
CFO
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Company data provided by crunchbase