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Peppr · 2 days ago

Senior Growth Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Peppr is a company focused on providing independent restaurants with tailored POS and ordering solutions. They are seeking a Senior Growth Marketing Manager to drive measurable growth through experimentation and analysis across the marketing funnel, collaborating with various teams to enhance conversion rates and optimize customer engagement.

Point of SaleSaaSSoftware

Responsibilities

Own CRM-based growth analysis and experimentation, including lead lifecycle, cohort performance, and funnel conversion (visitor → lead → MQL → SQL → activation)

Build and maintain customer and lead segments by ICP, behavior, source, and lifecycle stage

Use CRM and product data to identify high-intent segments and prioritize experiments

Partner with Sales to analyze lead quality, routing, and MQL/SQL conversion by segment

Design experiments informed by segmentation insights (not generic traffic averages)

Ensure paid and organic growth efforts are properly tracked, attributed, and segmented

Design and run growth experiments across organic surfaces (website, content, lifecycle) and paid entry points (landing pages, offers, funnel flows)

Identify and diagnose funnel drop-offs and conversion bottlenecks

Partner with Brand & Content to test narratives, proof points, and CTAs in-market

Partner with PMM to validate ICPs, value props, and message-market fit

Partner with Performance Marketing to test paid traffic hypotheses and improve post-click conversion and lead quality

Improve lead quality and MQL/SQL conversion in collaboration with Sales

Build and maintain a growth experiment backlog and learning repository

Use performance channel data to inform funnel and conversion improvements

Use paid and organic data together to identify funnel leakage and opportunity

Influence creative, offers, and landing experiences used in paid channels

Report clearly on what’s working, what’s not, and what we’re changing next

Qualification

Growth marketingCRM experienceA/B testingAnalytical skillsConversion optimizationSQL proficiencyStartup experienceCross-functional collaborationClear communicationOwnership mentality