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PROTA FIORI · 1 day ago

Senior Paid Media & Performance Associate

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

Prota Fiori is a female-founded, Certified B Corporation women’s luxury footwear brand blending Italian craftsmanship with material innovation. The Senior Paid Media & Performance Associate is responsible for overseeing and managing paid media performance across Meta and Google, focusing on execution, optimization, and performance reporting.

E-CommerceFashionShoesSocial ImpactSustainability

Responsibilities

Manage and support paid media accounts across Meta (Instagram & Facebook) and Google

Monitor daily and weekly campaign performance, pacing, and budget allocation

Collaborate with external paid media advisors on campaign setup, optimization, and testing

Identify performance trends, creative fatigue, audience shifts, and efficiency opportunities

Ensure campaigns are properly structured and tagged for accurate attribution and reporting

Own the preparation of weekly and monthly paid media performance reports

Track and analyze key performance metrics including spend, CAC, ROAS, CTR, CPC, conversions, and AOV

Synthesize data into concise summaries highlighting:

What is performing well

What is underperforming

Key learnings

Clear, actionable recommendations

Maintain organized dashboards and historical performance records

Support Founder-led business reviews with clear, decision-ready insights

Track and document A/B testing initiatives, outcomes, and learnings

Support optimization across creative, audiences, and budget allocation

Partner with creative and digital collaborators to align performance insights with content strategy

Contribute to continuous improvement of paid media strategy through structured analysis

Work closely with:

Founder & CEO

External paid media advisors

Creative and digital partners

Support ad hoc analytical requests tied to launches, seasonal initiatives, and growth priorities

Ensure alignment between paid media performance and broader business objectives

Qualification

Paid media managementPerformance marketing fundamentalsData analysisGoogle AdsMeta Ads ManagerGoogle AnalyticsShopify analyticsOrganizedDetail-orientedIndependent work

Required

5–8 years of hands-on paid media experience