Inizio Partners ยท 18 hours ago
Engagement Manager - Marketing Data Science
San Francisco Bay Area
Full-time
Hybrid
Senior Level
$160K/yr - $180K/yr
7+ years expInizio Partners is seeking an Engagement Manager - Marketing Data Science to lead analytics that drive growth across the customer lifecycle. The role involves serving as the primary analytics partner for clients, translating business goals into measurable experiments, and building reliable data foundations to enhance acquisition, activation, engagement, and retention.
Staffing & Recruiting
Hiring Manager
Chanchal Kokkuvayil
Responsibilities
Serve as the main client contact, engaging with senior stakeholders across Product, Growth/Marketing, and Data
Design and optimize product & email analytics (funnels, cohorts, retention, content tests) to drive clear business outcomes
Define and implement tracking plans and event taxonomies; oversee instrumentation and data quality for accurate reporting
Build and refine forecasting models (timeseries, causal) for demand, traffic, signups, MAU, revenue, and channel volumes
Establish test and learn frameworks for campaigns and product features (A/B, incrementality, lift) with rigorous measurement
Create executive ready dashboards/KPIs for campaign performance, product health, and growth levers; recommend actions
Partner with engineering and MarTech teams to operationalize models and analytics (e.g., segmentation, triggers, journeys)
Lead analytical projects with on/offshore teams; ensure quality, timeliness, and smooth productionization of solutions
Qualification
Required
7+ years of experience in Marketing Data Science, along with in consulting, solution design and client management
Technical proficiency in tools like SQL, Python
Demonstrable leadership ability, superior problem solving and people management skills
Preferred
Preferred experience in marketing analytics in banking industry in the following fields:
Experience developing/expanding GTM strategies for new banking products
Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance)
Previous experience in the Financial/FinTech industry is a plus
Benefits
15% Bonus
Company
Inizio Partners
Inizio Partners is a full-service recruitment agency specializing in executive search, permanent placements, and contingency staffing.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Chanchal Kokkuvayil
Founder & CEO
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