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Medcor · 1 day ago

Senior Manager, Marketing

Sioux Falls, SD

Full-time

Hybrid

Senior Level

5+ years exp

Medcor is a company focused on brand strategy and market leadership, and they are seeking a Senior Manager of Marketing to shape and execute their brand strategy. This role is responsible for overseeing creative output, managing brand experiences, and driving engagement across the customer lifecycle.

Health Care

Comp. & Benefits

Responsibilities

Develop and manage comprehensive brand strategies aligned to enterprise goals, partnering closely with Demand Generation and Sales

Define, refine, and articulate Medcor’s brand identity, ecosystem, and business-line positioning

Lead the creation of high-quality visual and written content that translates complex healthcare services into clear, engaging customer experiences

Own creative direction across channels, ensuring a consistent and compelling brand experience throughout the full customer lifecycle

Establish KPIs and performance dashboards that connect brand initiatives to business outcomes and ROI

Leverage AI-informed and emerging tools to enhance brand awareness, engagement, and brand equity

Lead Medcor’s insights and thought leadership strategy, including conferences, tradeshows, speaking engagements, and client events

Conduct ongoing competitive research and market analysis to inform brand and product strategy

Ensure new product launches are supported by strong creative, clear value propositions, and measurable go-to-market plans

Maintain and evolve Medcor’s house-of-brands framework, monitoring brand perception and identifying growth opportunities

Manage agency and vendor relationships to ensure work is delivered on time, on brand, and on budget

Oversee brand governance and ensure compliance across internal teams and external partners

Lead, mentor, and develop a high-performing marketing team, fostering continuous improvement and operational excellence

Manage performance, coaching, and development of direct reports through regular 1:1s and formal performance reviews

Identify strengths and development opportunities and provide actionable feedback

Address performance and attendance issues in partnership with Human Resources

Facilitate team meetings to drive engagement, alignment, and knowledge sharing

Support ongoing training, process improvement, and skill development

Qualification

Marketing management experienceAdobe Creative SuiteMarket researchProject management platformsBrand strategy developmentLeadership skillsCommunication skillsProblem-solving skillsAttention to detail