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Public Veil · 2 days ago

Lead Influencer and Content Marketing Manager

New York, United States

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Public Veil is a premium women's apparel brand dedicated to delivering elevated wardrobe staples at accessible prices. They are seeking a Lead Influencer & Content Marketing Manager to oversee influencer programs, content creation, and social media execution across TikTok and Instagram while actively engaging in daily execution of these strategies.

Apparel & Fashion

Responsibilities

Own ShopMy (outreach, onboarding, tracking)

Manage all influencers end-to-end (outreach, contracts, briefs, planning)

Manage paid TikTok creators

Source, manage, and direct content interns

Develop content ideas and creative direction

Create TikTok and Instagram content

Create content for paid ads

Produce and shoot Apple-style, premium product videos

Use AI tools and CapCut for content creation

Enforce visual and tonal brand standards

Own organic TikTok and Instagram execution

Own all website content (photoshoots, PDPs, callouts)

Hire and manage models and photographers for PDP shoots

Lead styling for PDP and brand content

Build systems to test, learn, and iterate (hooks, formats, creators)

Manage content and creator performance analysis

Track profitability by channel (spend, ROAS, returns)

Qualification

Content creationInfluencer managementPerformance analysisTikTok contentInstagram contentAI toolsCommunicatorHighly organizedProactiveCreative thinker

Required

2+ years and strong content creation experience in fashion/beauty (AI tools, CapCut, photoshoots)

Hands-on experience managing creators and influencers

Experience creating paid social content

Strong understanding of what makes TikTok and short-form content perform, with experience directing creators, reviewing content, and iterating based on performance

Strong communicator, highly organized, excellent follow-up

Strong sense of style and taste for on-brand content

Creative thinker with a steady flow of content ideas

Comfortable owning execution and learning from performance data

Scrappy, proactive, and comfortable moving fast