VARITE INC · 2 months ago
Web Product Manager, B2B Business Professional Segment
VARITE INC is a company focused on enhancing customer experiences through innovative product management. The role involves driving the strategy for B2B customer engagement and acquisition, collaborating with cross-functional teams to optimize product releases and site performance.
Information Technology & Services
Responsibilities
Use data, customer insights, and industry benchmarking to find opportunities to build innovative capabilities and compelling user experiences
Collaborate with Design, Engineering, Sales, Product, Legal, and Customer Support to rapidly conceptualize, prototype, market validate and launch new product ideas and innovations
Define measurable goals and metrics, set priorities, and run a backlog of features and functionality; work with engineering, design, and QA to meet those requirements
Build and prioritize a 6–12-month roadmap and determine the best implementation method and schedule
Make thoughtful trade-offs to balance quality, customer value, and schedule
Design and conduct product discovery and optimization experiments using quantitative (A/B tests) and qualitative techniques
Identify, prioritize and drive resolution for project issues
Assess and report on the results of initiatives against key performance indicator targets
Thorough understanding of business and product strategy to present and influence decision-making of concepts, business rationale and key findings to partners and senior leaders
Engage with regional sales and product marketing around Go-To-Market plans
Qualification
Required
BA/BS with minimum of 5 years product management or equivalent experience
Preferred
MBA
Experience building B2B site experiences by digging into customer needs, research, and data
Proven excellence in the areas of multi-variate testing, fast iteration testing, and incorporating insights from testing to product innovation
Proficiency defining roadmaps and delivering with teams that employ agile software development methodologies
Experience writing detailed product requirements and user stories
Ability to handle issue resolution and mitigate risk to the product roadmap
Highly analytical; strong focus on using data to drive decisions, define and achieve measurable key results for the site
Experience working with complex problem spaces and an ability to manage open-ended design projects that may be ambiguous or ill-defined
Results-focused, attention to detail and follow-through, and ability to work effectively at all levels within the organization and with partners
Excellent written and communications skills. Equally able to talk to and influence engineers, senior executives, and customers
Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations
Familiarity with experience design, including real examples of customer validation techniques, including user research, usability testing, and journey mapping
Ability to juggle several initiatives and shift priorities as needed
Ability to easily cross between high-level strategy to day-to-day implementation