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Licorne Society · 2 days ago

Senior Growth Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Licorne Society is assisting a fast-growing startup, which is a leading AI-powered short-form video editor, in finding a Senior Growth Manager. This high-impact role involves owning the growth strategy to scale the company’s revenue from $7M to $20M ARR through various acquisition channels, experimentation, and data-driven decision-making.

Artificial Intelligence (AI)Recruiting

Responsibilities

AARRR optimization: Diagnose drop-offs, define hypotheses, run A/B tests on onboarding flows, paywalls, pricing/packaging, trials, and lifecycle touchpoints

New channel testing: Rapidly test and stand up acquisition channels (paid, affiliates, influencers, programmatic SEO, partnerships, API integrations, community, review sites)

Paid acquisition: Hands-on with Meta, Google, YouTube. Build creatives and landing pages, tighten targeting, and scale only when unit economics are proven

Lifecycle & monetization: Email/SMS in-app nudges, winback, upgrade prompts, referral loops, and offers tied to user intent

CRO & landing systems: Spin up and iterate pages quickly (briefs, copy, layouts, analytics), run multi-variate tests, and templatize what works

Attribution & analytics: Maintain clean tracking. Build decision-ready dashboards. Quantify lift and kill weak bets quickly

Growth ops: Work directly with CMO/CTO and a tight product/design/engineering loop. Document learnings and turn them into playbooks