Apply on Employer Site

Fonoa · 2 days ago

Product Marketing Lead

New York, NY

Full-time

Hybrid

Senior Level

$190K/yr - $240K/yr

7+ years exp

Fonoa is a fast-growing Series B SaaS company revolutionising tax compliance through technology. The Product Marketing Lead will own the positioning, messaging, and go-to-market strategy for tax technology products, working closely with Product Management and Sales to create compelling narratives and enable commercial teams.

Developer APIsFinancial ServicesFinTechSaaS

Growth Opportunities

Responsibilities

Develop and iterate clear, differentiated positioning and messaging for each product line and segment

Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas

Partner with Product and Revenue teams to plan and execute new product launches and feature releases

Own launch readiness, internal enablement, external communications, and performance tracking

Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights

Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy

Conduct customer interviews and collaborate with research and insights functions

Collaborate with content marketing and demand generation to produce product-led content such as webinars, webpages/blogs, and social media

Qualification

B2B product marketingGo-to-market strategyTax technologyMarket intelligenceVisual designStrategic thinkingStorytelling skillsWritten communicationVerbal communicationCollaboration