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Acadia · 20 hours ago

Integrated Media Strategist

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Acadia is a modern media and growth agency that emphasizes a bottom-up approach to media. They are seeking a seasoned Integrated Media Planner to lead the development of integrated media strategies and mentor team members while ensuring alignment with client goals and modern media behaviors.

AdvertisingDigital MarketingE-Commerce

Growth Opportunities

Responsibilities

Lead the development of integrated, full-funnel media strategies that align with client goals and modern media behaviors

Champion audience-first planning by mentoring team members in audience segmentation, tool usage, and activation thinking

Own the strategic POV in client conversations, partnering closely with strategy, analytics, and creative teams to align messaging, media, and measurement

Provide direct oversight and guidance to junior planners and associates, ensuring their work is sharp, accurate, and insight-driven

Help evolve planning frameworks, internal documentation, and team-wide best practices that scale with the agency

Serve as a trusted point of contact for key clients — delivering recommendations, POVs, and performance analysis with clarity and confidence

Help define KPIs and establish robust measurement plans for every campaign

Oversee and guide the creation of campaign recaps, reports, and optimizations; identify performance trends and translate data into actionable insights

Partner with client leads to identify upsell opportunities, surface strategic growth areas, and support retention

Supervise planning team output across multiple accounts; review media plans for accuracy, strategy alignment, and integration across channels

Manage timelines, deliverables, and team workload in collaboration with project managers and channel leads

Foster a collaborative environment where media planners feel supported, challenged, and encouraged to grow

Train and mentor junior team members — helping them learn to “think like strategists” and present with authority

Confident using a mix of tools for planning, measurement, and insights (Resonate, MediaRadar/Vivvix/Kantar, Nielsen, Traffic Lift (e.g., Placer.ai), Sales Lift (e.g., Affinity Solutions, Cardlytics), DSP Insights, etc

Strong working knowledge of performance media channels — including Paid Search, Social, Display, Streaming Video/CTV, Audio, Native, and Linear TV

Comfortable briefing and collaborating with activation teams across all addressable platforms

Able to think critically about media value, cost-efficiency, brand safety, and emerging opportunities

Familiar with tag implementation, pixel strategy, and campaign tracking frameworks

Qualification

Integrated Media PlanningOmnichannel Media StrategiesAudience SegmentationPerformance Media ChannelsMedia Measurement ToolsClient CommunicationCross-Functional CollaborationMentorship