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TikTok · 14 hours ago

TikTok Shop – Product Marketing Manager, Creator and Partner

Los Angeles, CA

Full-time

Hybrid

Senior Level

$106K/yr - $274K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Marketing Manager to support the e-commerce growth of TikTok Shop. The role involves developing and executing marketing strategies for creators, analyzing market trends, and collaborating with product teams to enhance creator experiences.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop and execute product marketing strategies related to creators, launching initiatives to drive creator growth for TikTok Shop

Analyze market trends and feedback from creator users to optimize product marketing strategies, enhancing creators' experience and satisfaction

Collaborate closely with the product team to ensure the smooth launch of campaigns and actively drive creator growth

Monitor and analyze data from product campaigns, conducting reviews to continuously optimize marketing methods and strategies

Qualification

Product strategyUser growthMarket analysisProject managementCommunication skills

Required

Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field

5+ years of experience in product strategy, product operations, or user growth

Familiarity with US marketing and user behavior analysis tools and methodologies

Preferred

Strong project management skills with the ability to work efficiently in a multitasking environment

Excellent communication skills and a strong team spirit, able to work smoothly with different teams

Benefits

Day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)