Bluelight · 1 month ago
B2B Growth Marketing Manager (Paid Media & HubSpot)
United States
Full-time
Remote
Mid Level
4+ years expBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. They are seeking a growth-focused B2B Growth Marketing Manager to drive qualified leads through paid media and HubSpot automation, while developing comprehensive marketing strategies to connect US companies with engineering talent in Latin America.
AppsCloud InfrastructureDevOpsIaaSOutsourcingSaaSSoftwareWeb Development
Responsibilities
B2B Media Planning & Strategy:
HubSpot Ownership: Serve as the internal subject matter expert for HubSpot. You will not just use it, but optimize it—building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals
Strategic Planning: Develop comprehensive B2B media plans that target decision-makers at startups and enterprise companies who need to scale their engineering teams
Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them
Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers
Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals
Campaign Execution & Management:
Multi-Channel Execution: Oversee the execution of paid media campaigns with a heavy focus on LinkedIn Ads (Account-Based Marketing) and Google Ads (High-intent search)
Vendor Management: Manage relationships with external vendors or agencies to ensure day-to-day execution aligns with our strategic vision
Full-Funnel Analytics: Track B2B KPIs beyond just "clicks"—focusing on MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), Cost Per Discovery Call, and Pipeline Velocity
Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users) to improve lead quality
Budget & ROI Management:
Budget Pacing: Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency
Forecasting: Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets
Efficiency: Identify opportunities for cost-saving without compromising the quality of inbound leads
Qualification
Required
4+ years of experience in B2B performance marketing or media buying. Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus
HubSpot Proficiency is Required: Must have deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration
Paid Media Expert: Strong experience in paid platforms, specifically LinkedIn Campaign Manager (for B2B targeting) and Google Ads
Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag)
Strong Communication: Excellent interpersonal skills with the ability to explain complex marketing data to non-marketing stakeholders
Self-Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team
Preferred
HubSpot certifications are highly preferred
Benefits
Competitive salary and bonuses, including performance-based salary increases.
Generous paid-time-off policy
Flexible working hours
Work remotely
Continuing education, training, conferences
Company-sponsored coursework, exams, and certifications
Company
Bluelight
A Nearshore DevOps & Software Outsourcing company that helps startups, SaaS, and enterprises with cutting-edge solutions
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chase Bolt
Chief Executive Officer
Company data provided by crunchbase