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Singular · 6 days ago

Demand generation Manager

United States

Full-time

Remote

Mid, Senior Level

Singular is a leading marketing measurement platform trusted by over 1,000 global brands. The Demand Generation Manager will own account-based demand and outbound conversion efforts, focusing on designing and executing targeted demand programs, driving inbound demand conversion, and leading the SDR team to optimize performance.

AdvertisingAnalyticsSaaS

Culture & Values

Responsibilities

Own ABM & Outbound Demand Programs

Design and execute account-based demand programs against named account lists

Combine and orchestrate:

SDR-led outbound (email, LinkedIn, calls)

Programmatic outbound

LinkedIn advertising to target accounts

Event, webinar, and content follow-up plays

Translate ICPs, account lists, and vertical focus into executable outbound and ABM motions

Continuously test and improve messaging, sequencing, and targeting

Drive Inbound Demand Conversion

Ensure fast, consistent follow-up for inbound demand from:

Events

Webinars

Content downloads

Campaigns

Define and enforce SLAs, speed-to-lead, and prioritization rules

Partner with Sales to ensure clean handoffs and high-quality meetings

Lead & Coach SDR Execution

Lead and coach a marketing-owned SDR team

Set clear goals aligned to demand conversion and outbound programs

Coach SDRs on:

Account research

Narrative-led outbound messaging

Objection handling

Meeting quality

Run regular 1:1s, pipeline reviews, and quality checks

Step in hands-on for high-value accounts or critical programs

Shape Messaging & Program Design

Partner with Product Marketing to craft outbound narratives and value messaging

Ensure consistency across:

Campaign themes

SDR outreach

ABM ads

Translate positioning into practical, high-performing outbound execution

Own Account & Lead Scoring

Define and manage account and lead scoring strategy

Determine how accounts and leads are:

Prioritized

Routed

Worked by SDRs

Continuously refine scoring based on performance and Sales feedback

Ensure scoring supports ABM and revenue focus — not just inbound volume

Own Systems, Tooling & Automation

Own the outbound and demand-to-meeting tech stack

Design workflows across CRM, enrichment, sequencing, and automation tools

Leverage AI and automation to:

Improve research efficiency

Enable personalization at scale

Reduce manual SDR work

Ensure clean data, reliable reporting, and visibility into conversion performance

Act as the Bridge Between Marketing & Sales

Partner closely with Sales leadership and reps

Align on:

Account lists

Target segments

Meeting quality standards

Serve as the connective tissue between Marketing programs and Sales execution

Qualification

Demand GenerationAccount-Based Marketing (ABM)Outbound MarketingLead Scoring ModelsLinkedIn AdvertisingB2B SaaS ExperienceSales CollaborationCoaching SDRsMessaging DevelopmentSystems Minded