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TikTok · 11 hours ago

TikTok Shop - Category Creator Specialist

Los Angeles, CA

Full-time

Hybrid

Mid Level

$89K/yr - $144K/yr

TikTok is the leading destination for short-form mobile video. They are seeking a Category Creator Specialist to drive category growth through strategic partnerships, project management, and creator marketing strategies.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals

Recruit creators who align with our merchants' values, target audience, and product offerings

Develop effective creator briefing templates and materials to accelerate the production process

Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion

Own creator-facing engagements for merchants and partner with category managers to resolve issues

Develop the optimal process to execute at scale as the business grows

Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization

Work directly with the category managers to prevent and resolve any creator issues relating to merchant side operations

Develop the optimal process to execute at scale as the business grows

Maintain a pulse on popular products with the category, current e-commerce tactics and overall industry trends

Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities

Qualification

Influencer marketingDigital marketingContent commerceCreator agenciesVideo productionCommunication skillsInterpersonal skillsRelationship-buildingAttention to detailCreative thinking

Required

Experience in influencer or creator marketing, digital marketing, or content commerce

Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs

Proven track record of successfully servicing accounts and working with experts in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce

Strong network and familiarity with creators, creator agencies, affiliate sampling programs

Preferred

Excellent communication, interpersonal and relationship-building skills

Attention to detail, obsession with analytics, and out of the box creative thinking

Ability to thrive in a rapid and often ambiguous environment with a growth mindset

Experience with content creation, video production and editing is a plus

Knowledge and experience in live shopping is a plus

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)