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HubSpot · 1 day ago

Senior Social Media Marketer, INBOUND

United States

Full-time

Remote

Senior Level

$92K/yr - $138K/yr

5+ years exp

HubSpot is an AI-powered customer platform focused on connecting marketing, sales, and service. They are seeking a Senior Social Media Marketer to develop and execute a comprehensive social media strategy, drive brand awareness, and manage community engagement across various platforms while collaborating with internal teams and external partners.

AnalyticsCopywritingMarketingSaaSSocial Media

Comp. & Benefits

Responsibilities

Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X

Own the complete INBOUND social media content calendar from planning through publishing

Create compelling copy for all organic social posts, managing the approval process from draft to publication

Coordinate visual asset production with creative agencies, providing strategic briefs and managing feedback cycles

Maintain organized creative asset libraries and content storage systems

Drive community engagement through proactive response management and conversation cultivation

Monitor and analyze performance metrics, delivering weekly and monthly reporting insights

Partner with content, email, and paid media teams to ensure cohesive messaging and coordinated campaign timelines

Prepare and present comprehensive campaign performance reports covering both organic and paid social initiatives

Lead regular strategy sessions with external agencies to optimize content performance and share insights

Support major launch coordination efforts, including speaker announcements, agenda reveals, and stage presentations

Oversee virtual event production, including webinars, workshops, and online experiences from concept development through post-event analysis

Lead strategic initiatives for user-generated content, external creator partnerships, and onsite collaborations

Source, contract, and manage creators across all partnership tiers and engagement levels

Write detailed creative briefs that align creator content with brand objectives and campaign goals

Coordinate creator enablement, logistics, content approvals, and performance tracking

Work closely with team members to ensure seamless creator campaign execution

Develop comprehensive event and post-event content production strategies aligned with brand and campaign objectives

Lead comprehensive onsite social media execution during INBOUND and related events

Partner with video and photo production agencies on creative deliverables development

Build shot lists for talent, sponsor, and creator content capture

Coordinate with production teams for real-time photo and video content capture during events

Collaborate with external vendors and internal teams on sizzle reels, content cutdowns, and onsite video production

Provide strategic feedback on creative drafts using industry-standard review platforms

Manage post-event content cutdown processes for creator and sponsor campaigns

Package and organize final assets for internal use and post-event campaign deployment

Develop and implement content reuse strategies for maximum asset value across channels

Support content delivery for follow-up campaigns and community engagement

Own end-to-end strategy and execution for community programs and cross-collaborative initiatives

Source, contract, and manage talent, partners, and key stakeholders

Develop program briefs, promotional content, and comprehensive marketing toolkits

Oversee budget management and cross-functional collaboration on program logistics

Own social performance dashboard management and analysis

Identify trends, recommend strategic optimizations, and provide leadership-level insights

Create comprehensive wrap reports and executive post-event recaps

Track campaign performance against established KPIs and benchmark metrics

Qualification

Social Media MarketingContent StrategyAnalytics ToolsProject ManagementInfluencer MarketingCommunity EngagementCreative CopywritingEvent MarketingTrend IdentificationCollaboration SkillsStrategic ThinkingAdaptabilityCommunication Skills

Required

5+ years of experience in social media marketing, along with exposure to influencer marketing and community engagement

Proven experience developing and executing creative social media campaigns that resonate with diverse audience segments

Strong proficiency in using analytics and KPIs to drive content strategy optimization

Demonstrated ability to write compelling copy for varied audiences with excellent written and verbal communication skills

Experience in effectively managing and collaborating with external agencies, freelancers, and vendor partners

Strong stakeholder management skills with the ability to align projects with company objectives under tight deadlines

Experience collaborating across multiple departments and managing complex, multi-faceted projects

High adaptability to new technologies and platforms with demonstrated willingness to continuously learn and grow

Experience with social media management platforms, analytics tools, and content creation software (Sprout Social, Canva, Descript, Frame.io, Adobe Creative Suite)

Knowledgeable with AI tools for content creation, personalization, optimization, and production efficiency

Deep knowledge and passion for current social media trends, platform algorithm changes, and emerging content formats

Bold, creative, and innovative approach to marketing with willingness to test new strategies while maintaining proven tactics

Strong critical and strategic thinking skills with decision-making based on potential business impact

Proactive trend identification and rapid implementation of emerging social media features and formats

Particular expertise in short-form video content and trending social media formats