Jiffy Group · 4 days ago
Paid Social Strategist
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $145K/yr
3+ years expJiffy is seeking a Senior Paid Social Strategist to own and scale their paid social program as a core driver of growth. The role involves building and executing high-impact paid social strategies to fuel revenue and expand brand awareness, while collaborating cross-functionally to align with broader business goals.
ForestryHorticultureHydroponicsSustainability
Responsibilities
Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms
Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation
Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies
Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed
Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth
Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS
Own reporting and KPI tracking, identifying trends and opportunities across channels
Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals
Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative
Communicate performance, insights, and next steps clearly and proactively to internal stakeholders
Qualification
Required
3-6+ years of hands-on experience managing paid social campaigns for an eCommerce or consumer brand (in-house or agency)
Proven track record of managing and scaling paid social budgets with a focus on performance and efficiency
Strong analytical skills with the ability to build and interpret reports using Excel (intermediate or higher)
Hands-on experience with Meta Ads Manager, plus at least one additional platform (TikTok, YouTube, or Pinterest)
Experience planning, testing, and scaling performance-driven paid social campaigns
Strong written and verbal communication skills, with the ability to clearly explain both data insights and creative decisions
Preferred
Experience working with creator-, SMB-, or prosumer-focused brands
Strong creative instincts, particularly for short-form video and UGC-style content
Comfort operating in fast-paced, high-ownership startup or scale-up environments
Familiarity with full-funnel measurement, incrementality concepts, and blended CAC
Builder mentality with a desire to take ownership, experiment, and drive impact
Benefits
Competitive salary, equity opportunities, and performance-based bonuses.
Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
401(k)
Annual wellness benefits to help you stay healthy and balanced.
Choice of MacBook or PC laptop, plus equipment for your home office setup.
Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Annual stipend to support your learning and career growth.
Company
Jiffy Group
Our Vision: Be the innovation and service leader in sustainable plant growing solutions to feed and beautify the world.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase