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GROW · 4 days ago

Delegate Sales Manager

United States

Full-time

Remote

Entry, Mid Level

$65K/yr - $65K/yr

2+ years exp

GROW is an established network of online retail brands and eCommerce stakeholders, seeking a Delegate Sales Manager to drive attendance at their conferences. The role focuses on acquiring qualified delegates through targeted outreach, managing client relationships, and collaborating with conference teams to ensure a successful attendee experience.

Retail

Hiring Manager

Greg Ashton

Responsibilities

Delegate Acquisition and Pipeline Development: Your primary duty is to fill the conference room with qualified merchants and eCommerce professionals. You will develop a prospecting pipeline, actively identify and recruit high-value attendees, and convert prospects into confirmed delegates through persuasive outreach and relationship building

Target Audience Identification and Outreach: You will identify and research potential attendees within our target market (online retail brands, eCommerce companies, technology providers generating $20M-$200M annually), develop targeted outreach strategies, and execute multi-channel campaigns to drive attendance

Client Relationship Management: Build and maintain strong relationships with current and prospective attendees. This involves understanding their business goals, pain points, and objectives—ensuring the conference delivers genuine value and providing excellent customer service throughout the registration process

Market Research and Strategy Development: Understand the competitive landscape, identify emerging opportunities in the eCommerce and retail tech space, and develop outreach strategies to effectively target high-value prospects and maximize qualified attendance

Sales Pipeline Management: Own your pipeline from prospecting through confirmed attendance. You'll track opportunities, manage follow-ups, and consistently report on progress toward attendance targets and attendee quality metrics

Collaboration with Conference and Marketing Teams: Work closely with conference planning teams and marketing colleagues to ensure messaging resonates with prospects and that conference content meets attendee expectations

Reporting and Analysis: Monitor pipeline metrics, analyze conversion rates and trends, and report progress to leadership. You'll continuously assess what's working and adjust tactics to improve both volume and quality of attendees

During Conference: Be visible and present at the event to build in-person relationships with attendees, gather feedback, and ensure they're having a great experience

Post-Conference Follow-Up: After each conference, follow up with attendees to gather feedback, understand their experience, and secure commitments for future events

Qualification

B2B conference salesProspectingPipeline managementClosing abilityHubspotCRM platformsEmail writingData-driven mentalityTeam collaborationProblem-solving