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Amplify · 6 days ago

Head of Paid Media

United States

Full-time

Remote

Senior Level

7+ years exp

Amplify is seeking a remote Head of Paid Media to independently design, build, and scale their paid acquisition engine. This role is focused on driving revenue through effective paid media strategies and requires a strong background in SaaS growth operations.

B2BSaaSSoftware

Responsibilities

Fully own and scale Amplify’s paid acquisition engine

Independently design, build, launch, optimise, and scale the entire paid growth machine - from campaigns and creative, to landing pages, funnels, attribution, and revenue impact

Be the single owner of paid media and paid acquisition, expected to operate as a one-person growth engine, using modern AI tools to move fast, test aggressively, and scale what works

Accountable for the number of Sales Qualified Leads (SQLs) from paid channels, cost per SQL, paid-sourced pipeline value, average deal size (paid-sourced), and paid-sourced revenue closed

Own the full path: Paid traffic → landing page → demo → sales → closed revenue

Accountable for the number of new customers acquired from paid channels, cost per customer, average revenue per customer (ARPC), payback period on paid-acquired customers, and paid-sourced recurring revenue

Own the full path: Paid traffic → signup / trial → activation → paid conversion

Establish clean baselines for SQL volume and cost per SQL, customer volume and cost per customer

Launch net-new or materially improved paid campaigns across core channels

Ship improved landing pages for both SLG and PLG paths

Identify and clearly articulate funnel bottlenecks, SQL quality issues, and conversion drop-offs

Present a clear scaling plan tied directly to SQLs, customers, and revenue

Achieve a predictable, repeatable flow of SQLs and/or customers from paid

Demonstrate improvement in at least one core efficiency metric: cost per SQL, cost per customer, average deal size, ARPC

Ensure clean attribution from paid spend to pipeline to revenue

Develop at least one paid growth motion that is proven, scalable, and ready for budget expansion

Full ownership of paid acquisition across Google Search, Display & Performance Max, Paid Social (Meta, LinkedIn, and relevant emerging channels), and retargeting and full-funnel paid strategies

Budget ownership, forecasting, and scaling decisions

Continuous experimentation across channels, audiences, messaging, and offers

Transition from agency-led execution to a high-velocity in-house system

Independently design, build, and optimise landing pages using tools such as Webflow, Framer, Unbounce, or similar

Write and iterate ad copy, landing page copy, headlines, CTAs, and value propositions

Optimise both SLG and PLG funnels end-to-end

Use AI to generate and iterate ad creative and copy, prototype and improve landing pages, analyse performance patterns, and increase testing velocity without increasing headcount

Own paid performance reporting and insights and partner with RevOps / CRM to ensure clean attribution

Qualification

SaaS experiencePaid media managementCampaign optimizationAnalytics & attributionAI tools proficiencyLanding page designCopywritingFunnel analysisB2B healthcare SaaSPerformance marketing