Amplify · 2 weeks ago
Head of Paid Media
United States
Full-time
Remote
Senior Level
7+ years expAmplify is a SaaS communications platform built for the US healthcare market. They are seeking a Head of Paid Media to own SaaS paid acquisition end-to-end, focusing on designing, executing, and scaling paid acquisition across multiple channels.
B2BSaaSSoftware
Hiring Manager
Vina Sarna
Responsibilities
Own paid acquisition strategy and execution across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels
Independently design, build, execute, and optimize paid acquisition campaigns end-to-end, including ads, landing pages, and supporting assets
Use modern AI-powered tools to accelerate testing, creative iteration, and performance optimization
Manage budgets, forecasting, and spend allocation to maximize efficiency and ROI
Analyze campaign and funnel performance to identify opportunities for improvement
Run structured experimentation across audiences, messaging, offers, and funnels
Ensure paid efforts align with broader marketing and growth strategy
Maintain brand consistency and compliance across all paid channels
Qualification
Required
7–12+ years of hands-on paid media / performance marketing experience
Proven experience owning paid acquisition for a SaaS business
Hands-on expertise across paid media platforms such as Google Ads, LinkedIn, and Meta
Demonstrated ability to independently manage paid acquisition end-to-end (strategy, execution, landing pages, optimization)
Strong understanding of campaign strategy, A/B testing, and conversion rate optimization
Solid analytical skills, including metrics tracking, attribution, and ROI measurement
Experience managing budgets, forecasts, and performance against revenue targets
Comfortable working autonomously in a remote, fast-moving environment
Strong written and verbal communication skills
Preferred
Experience marketing to the US healthcare market
Familiarity with compliance-driven messaging (HIPAA, healthcare workflows)
Benefits
Full ownership and autonomy - no micromanagement
Direct access to leadership and real decision-making power
Opportunity to build and own the entire paid growth engine
High-impact role with visibility across the company
Clear runway to expand scope and leadership over time
Company
Amplify
Amplify is the modern communications platform built for regulated industries.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.74MKey Investors
UK Shared Prosperity Fund
2023-09-19Grant· $1.74M
Recent News
2025-05-06
2025-02-19
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