Synchrony Group, LLC ยท 1 week ago
Senior Director, Strategic Planning
West Chester, PA
Full-time
Onsite
Director/Executive
10+ years expSynchrony Group is an independently owned network of companies dedicated to providing high-quality products and services in the medical communications industry. The Senior Director, Strategic Planning will establish and lead brand strategy, guiding positioning, messaging, and brand expression across account, medical, and creative teams to ensure impactful market solutions.
Brand MarketingConsultingMarketing
No H1B
Responsibilities
Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
Partner closely with cross-functional department leads in establishing pre-kickoff project plans
Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
Contribute to business development efforts, including pitches and proposals, as necessary
Identify opportunities for brand growth and differentiation through proactive strategic thinking
Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
Mentor and grow talent, building a high-performing team as the function expands
Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony
Represent the organization in an appropriate manner
Be a positive force for enhancing the work culture, consensus-building, and internal communications
Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
Keep senior management apprised of critical client and internal issues, concerns, and opportunities
Qualification
Required
Bachelor's degree required in Business Administration, Finance, Management, or a related field
10+ years of healthcare advertising/communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and Patient accounts
Proven track record leading strategy for pharmaceutical/biotech brands across the product lifecycle (pre-launch experience strongly preferred)
Benefits
Competitive salaries
Generous paid time off
Excellent health insurance
Family leave
401(k) plan with employer matching
Company
Synchrony Group, LLC
Synchrony Group is an independently owned group of companies built on a foundation of scientific excellence and specializing in medical communications and marketing communications.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rod Hughes
Founder, President, CEO
Company data provided by crunchbase