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Daxko · 4 hours ago

Product Marketing Manager - Backfill: Megan Mulholland

United States

Full-time

Remote

Mid, Senior Level

$93K/yr - $119K/yr

5+ years exp

Daxko builds the software that powers fitness, wellness, and community organizations. As a Product Marketing Manager, you will shape market understanding and guide marketing strategies through research and insights, collaborating closely with various teams to support growth and informed decision-making.

ComputerFitnessSoftware

Responsibilities

Build a deep understanding of Daxko’s markets, customers, competitors, and influencers across the health and wellness industry

Lead market-specific research initiatives to stay ahead of industry trends and evolving customer needs

Develop annual market intelligence strategies that support growth, positioning, and long-term market leadership

Create and deliver insight-driven assets that help Brand Managers execute strong, informed marketing strategies

Support go-to-market planning and messaging for Daxko Exchange, partnerships, and corporate offerings

Develop research summaries, insights, and reporting materials for senior leadership and Board of Directors meetings

Contribute to monthly and quarterly performance reporting and reviews

Craft compelling proposals and recommendations that help move strategic initiatives forward

Collaborate closely with teammates across Marketing, Sales, and Product to ensure alignment and strong execution

Support cross-product planning to help market and sell additional solutions that meet customer and company goals

Qualification

Market researchMarketing strategySalesforceAnalytical skillsCommunication skillsInterest in fitness industryCollaborationOrganizational skillsProblem-solvingTime management