Product Marketing Manager - Backfill: Megan Mulholland jobs in United States
cer-icon
Apply on Employer Site
company-logo

Daxko · 10 hours ago

Product Marketing Manager - Backfill: Megan Mulholland

Daxko builds the software that powers fitness, wellness, and community organizations. As a Product Marketing Manager, you will shape market understanding and guide marketing strategies through research and insights, collaborating closely with various teams to support growth and informed decision-making.

ComputerFitnessSoftware

Responsibilities

Build a deep understanding of Daxko’s markets, customers, competitors, and influencers across the health and wellness industry
Lead market-specific research initiatives to stay ahead of industry trends and evolving customer needs
Develop annual market intelligence strategies that support growth, positioning, and long-term market leadership
Create and deliver insight-driven assets that help Brand Managers execute strong, informed marketing strategies
Support go-to-market planning and messaging for Daxko Exchange, partnerships, and corporate offerings
Develop research summaries, insights, and reporting materials for senior leadership and Board of Directors meetings
Contribute to monthly and quarterly performance reporting and reviews
Craft compelling proposals and recommendations that help move strategic initiatives forward
Collaborate closely with teammates across Marketing, Sales, and Product to ensure alignment and strong execution
Support cross-product planning to help market and sell additional solutions that meet customer and company goals

Qualification

Market researchMarketing strategySalesforceAnalytical skillsCommunication skillsInterest in fitness industryCollaborationOrganizational skillsProblem-solvingTime management

Required

Strong verbal and written communication skills, with the ability to present insights clearly and confidently
A collaborative mindset and comfort working with partners at all levels of the organization
Strong analytical and problem-solving skills, with attention to detail and follow-through
Excellent organizational and time-management skills, with the ability to manage multiple priorities and deadlines
Comfort working in a fast-paced environment where priorities may shift
Working knowledge of market research concepts and methodologies (including JTBD/ODI)
Experience using Salesforce or similar CRM tools
A genuine interest in — or passion for — the fitness, health, and wellness industry
5+ years of experience in marketing, with a strong emphasis on strategy planning, market intelligence, or brand management

Preferred

Bachelor's degree preferred

Benefits

Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
Casual work environments
Remote work

Company

Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions.

Funding

Current Stage
Late Stage
Total Funding
$8.25M
Key Investors
Frontier Growth
2021-10-19Private Equity
2016-09-06Acquired
2014-02-24Private Equity

Leadership Team

leader-logo
Jeff VanDixhorn
Chief Executive Officer
linkedin
leader-logo
Wesley Gillette
Chief Product Officer
linkedin
Company data provided by crunchbase