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Hilton · 2 weeks ago

Senior Marketing Manager - Hale Hokuala Kauai, Curio Collection by Hilton

Lihue, HI

Full-time

Onsite

Senior Level

Hilton is a leading global hospitality company, and they are seeking a dynamic Senior Marketing Manager for Hale Hokuala Kauai, Curio Collection by Hilton. The role involves elevating the resort’s visibility and driving demand through innovative marketing strategies, while supporting the Director of Sales & Marketing in executing comprehensive marketing plans.

HospitalityLeisureResorts

Responsibilities

Supports the Director of Sales & Marketing in all Marketing Planning & Execution strategies for the hotel

Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Sales & Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc

Builds a close alignment with on-property teams

Successfully designs and executes all elements of the annual marketing plan

Strong project management skills, with the ability to prioritize multiple projects at once

Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies

Highly adaptable to seasonality and conflicting priorities

Strong and strategic storyteller, capable of bringing the Curio brand’s story and the hotel’s local story to life

Supports in the execution of all messaging, positioning and marketing strategies

Helps deliver content that meets brand standards

Supports in the development of strategic marketing plans under the leadership of the Director of Sales & Marketing

Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management

May be responsible as the day-to-day agency point of contact to ensure execution of plan

May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC

May assist the Director of Sales & Marketing in identifying strategic partnerships that align to the hotel’s positioning

Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets

Tracks and analyzes success of marketing campaigns and works with the Director of Sales & Marketing to adjust marketing strategies/budgets where needed based on performance metrics

Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management

Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements

Responsible for ensuring all legal and security requirements are maintained on the vanity site

Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites

Identifies visual asset needs and coordinates all photo & video shoots as needed

Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings

Assists the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews

Prepares marketing activity reports on regular cadence and on an as needed basis

Provides analysis to Director of Sales & Marketing where necessary to support the development of the annual business plan and on-going measurements

Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested

Participates where appropriate in related trade/business related functions, events, conferences and workshops

Qualification

Marketing PlanningDigital MarketingProject ManagementBranding & PositioningECommerce CampaignsContent ManagementStorytellingCustomer FocusAdaptability

Required

Strong project management skills, with the ability to prioritize multiple projects at once

Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies

Highly adaptable to seasonality and conflicting priorities

Strong and strategic storyteller, capable of bringing the Curio brand's story and the hotel's local story to life

Supports in the execution of all messaging, positioning and marketing strategies

Supports in the development of strategic marketing plans under the leadership of the Director of Sales & Marketing

May be responsible as the day-to-day agency point of contact to ensure execution of plan

May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC

May assist the Director of Sales & Marketing in identifying strategic partnerships that align to the hotel's positioning

Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets

Tracks and analyzes success of marketing campaigns and works with the Director of Sales & Marketing to adjust marketing strategies/budgets where needed based on performance metrics

Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives

Ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management