FASTer Way to Fat Loss · 3 months ago
Director of Client Retention & Engagement
Clearwater, FL
Full-time
Onsite
Director/Executive
7+ years expFASTer Way to Fat Loss is seeking a Director of Client Retention & Engagement who will be responsible for driving long-term client engagement, satisfaction, and loyalty. This strategic role involves developing retention strategies, overseeing the client journey, and collaborating with marketing and program teams to enhance client experiences and reduce churn.
E-Commerce PlatformsFitnessHealth CarePersonal HealthWellness
Responsibilities
Develop and implement strategies to increase client renewals, reduce churn, and extend lifetime value
Map, evaluate, and continuously improve client touchpoints across the FASTer Way lifecycle, ensuring consistency and impact from the 6-week program through long-term membership
Collaborate with the marketing team to design and execute lifecycle campaigns, messaging, and offers that drive retention, re-enrollment, and upsells
Analyze retention metrics, program adoption rates, and client behavior to identify risks and opportunities; translate insights into actionable initiatives
Partner with program, marketing, sales, and product teams to ensure alignment and execution of retention strategies
Establish a company-wide system for collecting and acting on client feedback, and communicate insights to leadership to influence program and product improvements
Aggregate and promote client success stories and case studies for use across marketing and sales channels
Define, track, and report on KPIs such as retention rate, churn, engagement, and lifetime value; present findings and recommendations to leadership
Pilot and scale new retention initiatives (e.g., loyalty programs, exclusive events, challenges, or tiered memberships)
Qualification
Required
7+ years of experience in client retention, lifecycle marketing, or program management in a subscription-based or health/wellness business
Proven track record of reducing churn and improving retention at scale
Strong understanding of client lifecycle management, engagement campaigns, and data-driven insights
Excellent leadership, communication, and collaboration skills across diverse teams
Strategic thinker with the ability to execute in a fast-paced, high-growth environment
Analytical and process-oriented, with the ability to translate metrics into action
Passion for health, wellness, and the FASTer Way mission
Company
FASTer Way to Fat Loss
FASTer Way to Fat Loss is a fitness platform that provides online nutrition and fitness programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Amanda Tress
Founder & CEO
Recent News
Company data provided by crunchbase