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COYUCHI · 18 hours ago

Content Writer

United States

Full-time

Remote

Mid Level

$82K/yr - $95K/yr

3+ years exp

Coyuchi is a pioneer in organic home textiles, dedicated to protecting the planet. They are seeking a Content Writer who will craft engaging stories about sustainability and organic practices across various platforms, including blogs and product pages.

Consumer GoodsE-CommerceOrganicRetailTextilesWholesale

Responsibilities

Craft deep-dive articles for The Naturalist blog on topics like regenerative agriculture, climate-beneficial fibers, and non-toxic living

Maintain a consistent brand voice that is elevated, serene, and authoritative yet accessible

Write compelling, SEO-optimized product descriptions that highlight technical sustainability features (e.g., Fair Trade, GOTS, MADE SAFE) alongside luxury benefits

Develop engaging copy for email flows and SMS campaigns that nurture our community from first purchase to lifelong "Coyuchi Curator."

Partner with the Design and Sustainability teams to translate complex environmental data into digestible, "shoppable" narratives

Support the social team with captions and video scripts that highlight our artisans and the coastal California lifestyle

Qualification

Content WritingSEOJournalismCopywritingEnvironmental StewardshipVersatile StylistAttention to Detail

Required

3+ years of experience in content writing, journalism, or copywriting, ideally for a premium lifestyle, wellness, or sustainable brand

A Passion for the Planet: You have a genuine interest in environmental stewardship and can speak intelligently about organic standards and circularity

Versatile Stylist: You can pivot from technical sustainability reporting to evocative, 'sensory' lifestyle copy

SEO Savvy: You know how to weave keywords naturally into storytelling to drive organic growth without losing the brand's soul

Detail-Oriented: A 'zero-compromise' approach to grammar, facts, and brand consistency