asmodee · 1 month ago
Consumer Marketing Manager
Lino Lakes, MN, US, 55014
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $115K/yr
5+ years expAsmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. The Consumer Marketing Manager will oversee asmodee’s US consumer-facing traditional, digital, and social media marketing efforts, developing and executing the mass market consumer marketing strategy to invigorate interest in asmodee’s line of games.
FamilyGamingPublishing
Responsibilities
Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands
Oversee the creation and management of 45% of the entire US marketing budget, with a large focus on ecommerce spending
Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations
Convey the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receive feedback and adapt plans according to needs
Detail specific goals for return on investment for each advertising campaign (ROAS, acquisition cost, conversion rates, ACOS)
Collaborate with external agencies to ensure best-in-class monthly and quarterly reporting
Develop reporting standards and metrics to communicate performance, including but not limited to conversions, ROI, acquisition costs, and market share
Develop and manage an ongoing social content calendar for all relevant social media channels, inclusive of social strategy, sharing out KPIs, and co-owning for total marketing editorial calendar
Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms
Maintain a deep understanding of the brand's identity and target positioning with core audiences. Be a steward for asmodee brands; ensure brand voice and personality come through in all digital marketing programs
Drive customer/consumer strategy and creative for key brands within the asmodee portfolio
In strong collaboration with marketing, vendor relations, and sales planning teams with the goal to elevate consumer solutions and capabilities and leverage key insights to drive sales and share
As the lead for U.S. consumer media, coordinate with global (corporate) marketing to localize shared campaigns and advise on ways to deliver on global brand priorities
Manage a Digital Marketing Specialist, with a focus on growing our online presence, building out and executing our social strategy across influencers, paid, and organic
Explore, create, and lead task force teams for new marketing initiatives such as influencer marketing, paid social, new social channels, and TikTok Shop
Present at bi-yearly mass buyer meetings as the marketing representative
Occasional travel required for trade shows and meetings – 5% of time
Qualification
Required
Self-starter, motivated, resourceful, and can take a project from start to completion
Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest, and LinkedIn
Strong interpersonal and communication skills are a must
Must have strong skills in planning, developing, and writing marketing content for digital media channels
Ability to manage multiple simultaneous projects with different deadlines
Must be trustworthy with highly confidential material
Bachelor's degree in Marketing or related field, or equivalent experience
5+ years of executing digital marketing initiatives with demonstrated success in bringing exciting, forward-thinking ideas to life
Proven experience in highly impactful digital marketing campaigns
Knowledge of current SEO and PPC principles, strategies, and tactics
Experience with tools and analytics related to scheduling, publishing, monitoring, and evaluating content in social media and consumer-facing campaigns
Experience working with a wide range of creative formats, including image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs
Preferred
Past Mass Merchandise/digital agency experience is a plus
Benefits
22 Days of PTO Annually
12 Paid Holidays
Medical, Dental, Vision & Life Insurance
Competitive 401K Match
Paid Parental Leave
2 Paid Volunteer Days Off
Flexible & Hybrid Schedules
Extensive Game Discounts
$250 Annually in Game Bucks
Career Growth & Development
Mental Health Programs
Virtual Healthcare Options
Employee Assistance Program
Employee Referral Program
Company
asmodee
Asmodee is a publisher and distributor of board games, card games and role-playing games.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$994.51MKey Investors
EurazeoTikehau Capital
2025-02-10IPO
2024-11-29Debt Financing· $994.51M
2021-12-15Acquired
Leadership Team
Jurian Duijzer
CEO
Belinda Dorau Meier
Chief Financial Officer
Recent News
2025-12-22
Company data provided by crunchbase