Generis Tek Inc · 5 months ago
Public Relations Associate Director
Jersey City, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $160K/yr
8+ years expGeneris Tek Inc is a boutique IT/professional staffing firm based in Chicago land, and they are seeking a Public Relations Associate Director. The role involves developing and implementing a media strategy for digital assets and consulting services, promoting client news, and maintaining relationships with media and analysts.
Information Technology & Services
Responsibilities
Overall responsibility to strategize, develop and implement global public relations strategy for the Digital Assets and Consulting Services businesses and their related thought leadership areas, generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, roundtables, editor briefings and more
Collaborate with M&C peers to ensure a holistic M&C strategy and reporting, with defined goals, objectives and metrics
Leverage writing skills and knowledge of the industry, to develop media narratives through compelling thought leadership on key initiatives
Support Client's overall engagement with media, responding to urgent inquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications), and facilitating in-person meetings with journalists
Maintain productive relationships with global PR agencies in US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage
Monitor and read all coverage related to relevant topics and strategize around areas of opportunity – including new areas of opportunity for Client and the business
Support social media activity for related media work, including content development, video initiatives and more
Mitigate risk by following established procedures and monitoring controls, spotting key errors and demonstrating strong ethical behavior
Qualification
Required
Minimum of 8 years of professional experience in public relations, corporate communications, or media strategy
Solid understanding of all communications channels
Strong verbal and writing capabilities, with the ability to translate complex business topics into higher level themes that will resonate with journalists and readers; Leverage compelling storytelling and data-driven content
Ability to network and influence colleagues on PR recommendations and strategies
Solid analytical capabilities, to measure results and identify areas of opportunity
Excellent organizational and time management skills, in order to effectively prioritize a number of simultaneous projects while meeting sometimes short deadlines
Proven track record of developing and executing global PR strategies
Exceptional writing and verbal communication skills, including the ability to translate complex topics into clear, engaging content
Demonstrated experience working with and influencing C-suite executives
Strong understanding of all communication channels, including social media and video content for PR
Excellent time management and the ability to manage multiple fast-moving projects simultaneously
Solid analytical skills to measure campaign effectiveness and media coverage impact
Preferred
Bachelor's degree in Communications preferred or equivalent experience
Background in crypto / digital assets / block chain is preferred
Deep knowledge of digital assets, block chain, and/or cryptocurrency sectors
Experience crafting compelling media narratives and placing bylined articles or thought leadership content
Strong media relations with Tier 1 publications and/or DLT/crypto trade press
Company
Generis Tek Inc
Generís Tek is an elite IT staffing firm headquartered in Chicago, IL offering long-term, short-term, temporary-to-permanent and direct placement staffing.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase