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Carnegie · 4 days ago

Director, Social Media

Westford, MA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Carnegie is a leader and innovator in higher education marketing and enrollment strategy. The Director of Social Media is responsible for overseeing a team of paid social media advertising professionals and managing campaigns for higher education clients, while exploring new products and revenue streams.

Higher EducationMarketing

Responsibilities

Oversee the work of all paid social team members, ensuring campaigns are set up per the latest best practices and performing optimally across all major social platforms (Facebook LinkedIn, TikTok, Snapchat)

Optimize social campaigns for key clients, and assist more junior team members’ optimizations

Work with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals

Monitor the Social team’s bottom line, ensuring all campaigns are running for a profit and internal revenue goals are met

Ensure the team analyzes campaign performance effectively to drive success

Mentor team members as they draft client-facing insights centered around client goals

Assist the team with crafting meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

Work cooperatively in a team environment to foster cross-team and cross-divisional collaboration

Show thoughtful leadership by leading team meetings, and bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services

Participate in content creation such as social media blogs, webinars, internal and external resources

Seek new professional development opportunities for team members in order to drive continuous growth

Keep pace with paid social media industry trends, sharing articles and platform updates to the appropriate channels

Develop and maintain strong relationships with social media platform representatives, ensuring we are always up-to-date with the latest features and betas

Assist the Senior Director, Social Media overseeing a team of Social Media Associates and Specialists

Lead optimization training sessions on a weekly basis

Responsible for the onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reports

Oversee the allocation of client work and paid social campaign performance across the team

Interview, hire, and train new staff

Qualification

Paid social media marketingData analysisTeam managementDigital marketing knowledgeCampaign management toolsCustomer serviceProblem-solving skillsEffective communicationTime managementAttention to detailAdaptability

Required

Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

Strong problem-solving skills and the ability to adapt to new technologies

Highly skilled with team management and personnel dynamics

Quick learner and ability to adapt to new and changing technologies

Passion, energy, and enthusiasm for digital marketing, social media, and customer service/client success

Effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Physical requirement: Must be able to work at a computer for prolonged periods

Bachelor's degree required

5 or more years of relevant work experience in the paid social media marketing space

Knowledge of the digital marketing landscape and social media advertising

Proficiency with Microsoft Word, PowerPoint, and Excel

Data analysis experience is required, particularly experience analyzing paid campaign metrics to measure success

Experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads

Experience managing a team of marketing professionals