BangBang Labs · 4 days ago
Content Strategist
United States
Full-time
Remote
Mid, Senior Level
3+ years expBangBang Labs is seeking a Content Strategist to manage and optimize interactive content including quizzes and eBooks. The role involves overseeing content strategy, production, and analytics to enhance user engagement and brand growth.
Computer Software
Responsibilities
Content Strategy & Planning
Oversee the entire production pipeline for quizzes and assessments, from ideation and brainstorming through final delivery
Research the market and deeply understand our users and potential customers to spot gaps and generate content ideas that drive new customer acquisition
Develop and execute content strategies to ensure a diverse and engaging offering across multiple quiz and assessment categories
Create and refine original content categories that challenge and engage the audience
Content Management
Manage writers and editors to uphold the unique voice, tone, and style of the brand’s content
Oversee content workflows using a content management system
Ensure consistent revisions, proofreading, and quality control to maintain accuracy, clarity, and engagement
Continuously improve assessment reports to deliver maximum value to users
Manage existing eBooks and lead the development of new eBook products
Develop, refine, and optimize email-based challenges and content series
Work closely with the Marketing team to develop new quiz ideas
Upload, publish, and maintain new quizzes and assessments on the platform
Analytics & Performance Optimization
Analyze quiz and assessment performance to evaluate effectiveness, identify improvement opportunities, and drive content enhancements
Conduct item analysis and use psychometric data to revise and improve assessment items
Support continuous improvement by staying current with assessment trends, learning science research, and industry standards
Develop, refine, and improve customer-facing reports, ensuring clarity and value for end users
Develop new, unique content formats that engage and retain users
Work closely with the Conversion Optimization team to generate A/B-test ideas to improve quiz completion rates
Assessment Design & Validation
Establish and lead test blueprinting, standard-setting sessions, and other validation activities to ensure rigor and reliability
Document processes, procedures, and decisions throughout the content development lifecycle
Experiment with and refine the use of generative AI for assessment and content creation
Qualification
Required
Bachelor's degree in Communications, English, Journalism, Education, Psychology, Marketing, or a related field
3–5+ years of experience in content strategy, editorial management, digital content production, or a similar role
Proven experience managing content workflows and collaborating with writers, editors, and cross-functional teams
Strong writing, editing, and proofreading skills with the ability to maintain a consistent brand voice
Experience using content management systems and version control tools
Demonstrated ability to analyze content performance metrics and make data-informed decisions
Familiarity with item analysis, psychometric concepts, or data-driven assessment improvement
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Strong organizational skills with meticulous attention to detail and documentation
Experience developing email-based content series, challenges, or audience engagement workflows
Background in digital publishing, eBook creation, or long-form content management
Familiarity with audience segmentation, user engagement strategies, or content-driven marketing
Familiarity with behavioral psychology, emotional triggers, and conversion optimization
Ability to translate complex performance data into user-friendly, customer-facing reports
Company
BangBang Labs
We don't just support ideas; we create them.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase