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Carnegie · 2 days ago

Senior Social Media Specialist

Westford, MA

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Carnegie is a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services. The Senior Social Media Specialist is responsible for managing complex paid social media advertising campaigns and leading organic social media initiatives to support clients' social presence.

Higher EducationMarketing

Responsibilities

Launch complex social media campaigns across all major social platforms (Facebook, LinkedIn, Snapchat, TikTok, Reddit) per latest best practices

Strategically optimize social media campaigns regularly for optimal performance

Review Social Media Associates’ and Specialists’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed

Lead Organic Social Media Audits, including performance analysis, content review, and actionable recommendations for client growth

Develop Organic Content Strategy deliverables such as monthly content calendars and insights decks to support institutional goals

Guide Social Listening projects, analyzing conversations, sentiment, and brand mentions to inform client strategy and reputation management

Partner with clients to align organic strategies with paid media efforts, creating integrated social approaches

Analyze campaign performance effectively based on data trends seen in the platform and Looker Studio dashboards to create client-facing insight notes

Proactively craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

Collaborate across the social team to ensure cohesive support for both paid and organic service lines

Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services

Keep pace with paid and organic social media industry trends, sharing articles and updates from platform representatives to the team

Participate in content creation such as social media blogs, webinars, and internal and external resources

Responsible for interviewing, onboarding, training, and mentoring new social team members, as well as the personal and professional growth of direct reports

Qualification

Paid social media managementOrganic social media managementData analysisContent strategyFacebook Ads ManagerLinkedIn Campaign ManagerSnapchat Business ManagerReddit Ads ManagerTikTok AdsMicrosoft Office proficiencyAsana familiarityAttention to detailProblem-solving skillsTeam collaborationEffective communicationTime management

Required

Expertise in both paid and organic social media management, including content strategy and performance analysis

Excellent attention to detail

Strong problem-solving skills and the ability to adapt to new technologies

Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks

Ability to learn quickly and adapt to new and changing technologies

Passion, energy, and enthusiasm for digital marketing and customer service/client success

Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Physical requirement: Must be able to work at a computer for prolonged periods

Bachelor's degree required; Marketing/Advertising major or concentration preferred

Basic knowledge of the digital marketing landscape

Proficiency with Microsoft Word, PowerPoint, and Excel

3 years of relevant work/internship experience in the digital marketing space

Data analysis experience, particularly experience analyzing digital campaign metrics to measure success

Experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, Reddit Ads Manager, and/or TikTok Ads

Experience with organic social media management, including audits, content strategy, and performance reporting