Director of Customer Advocacy, North America jobs in United States
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Workday · 1 month ago

Director of Customer Advocacy, North America

positionUSA, CA, Pleasanton
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$200K/yr - $300K/yr
date15+ years exp

Workday is a Fortune 500 company and a leading AI platform for managing people, money, and agents. They are seeking a Director of Customer Advocacy for North America to transform customer partnerships into business value and drive advocacy programs that deliver quantifiable outcomes.

Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Critical Responsibilities: The new Director of Customer Advocacy (North America) will be responsible for transforming successful customer partnerships into tangible business value across the North American market, requiring a focus on commercial results and cross-functional leadership
Strategic Revenue & Commercial Impact
Pipeline Influence (ACV): Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, ensuring advocacy activities are aligned to business priorities
Solutions Focus: Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation
Go-to-Market Integration: Embed the voice of the customer as a key, measurable component of all major initiatives and marketing campaigns in the region
Cross-Functional Alignment & Stakeholder Relations
Executive Transparency: Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability
Strategic Advocacy Cultivation: Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities. Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy and mutual value
Team Leadership & Operational Excellence
Performance Management: Lead, mentor, and inspire the North America Advocacy team, fostering a culture focused on quantifiable outcomes and efficiency
Program Ownership: Oversee the development and execution of the regional customer reference program, ensuring consistent quality, diversity of advocates, and the timely creation of high-impact assets (e.g., video, detailed case studies) that align with market priorities

Qualification

Customer advocacy strategiesCustomer reference programsExecutive presenceProject managementTeam leadershipGenerative AI experienceStorytelling skillsCommunication skills

Required

15+ years of experience in customer marketing and / or communications in enterprise technology or SaaS
Has developed and executed customer advocacy strategies
Has led the development and execution of successful customer reference programs
Project management and organizational skills
Executive presence and experience advising senior leaders
People manager with experience leading strong, productive, high-performing teams
Storytelling instincts, writing/ editing skills, and editorial judgment
Experience with generative AI in content and idea generation
Bachelor's degree in journalism, communications, or a related field
Passion for the future of work, technology and leadership

Benefits

Workday Bonus Plan
Annual refresh stock grants

Company

Workday

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Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
dateFounded in 2005
location
Pleasanton, California, USA
people-size10001+ employees
web-link
http://www.workday.com

H1B Sponsorship

Workday has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)

Funding

Current Stage
Public Company
Total Funding
$2.23B
Key Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M

Leadership Team

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Aneel Bhusri
CEO and Co-Founder
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Peter Bailis
Chief Technology Officer
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Company data provided by crunchbase