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Meta · 4 days ago

Product Marketing Lead, Social & AI, Facebook

Menlo Park, CA

Full-time

Hybrid

Director/Executive

$190K/yr - $258K/yr

12+ years exp

Meta is a technology company that builds products to help people connect and grow businesses. They are seeking an experienced Product Marketing Lead to drive product strategy and marketing for Social and AI products on Facebook, leading a team to develop go-to-market plans and influence product strategies.

Computer Software

Comp. & Benefits

Responsibilities

Manage an industry-leading product marketing team focused on Social & AI products

Lead large-scale go-to-market initiatives partnering with cross-functional teams (e.g. Product Management, Brand Marketing, Product Growth, Insights, Creative, Data Science, etc.)

Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams

Serve as the single-threaded owner for Social/AI products on Facebook to inform, develop, and execute complex, sometimes cross-organization go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans

Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers

Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features

Have a pulse on the consumer AI landscape to identify opportunities for differentiation – both at the product and marketing level

Drive alignment across product and marketing cross-functional teams to unify our strategy and goals for Social AI, ensuring seamless integration with the broader Facebook ecosystem

Provide thought leadership and recommendations working across the Social AI portfolio, shepherding product strategy and development

Navigate a variety of internal and external stakeholders to influence, align, and drive execution

Qualification

Product MarketingAI Product ExperienceTeam LeadershipGo-to-Market StrategyCross-Functional CollaborationConsumer InsightsCommunication SkillsPresentation SkillsStrategic ThinkingMentorship

Required

12+ years of experience in marketing, strategy, operations, partnerships, or a similar field

5+ years of experience with team leadership and people management, including experience managing people managers or experienced individual contributors

Experience working on AI products, ideally for a consumer audience

Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns

Demonstrated understanding and active use of consumer AI products and technologies

Communication and presentation skills that can be adapted for audiences at all knowledge and levels across the organization

Bachelor's Degree in Business, Marketing or Creative discipline

Preferred

Experience developing and coaching strategic marketing teams with demonstrated success in identifying issues, improving systems, and creating impact

Experience influencing at a variety of levels in an organization, including with cross-functional leaders

Experience driving resolution in the context of competing perspectives

Experience leading cross-functional teams to develop and execute integrated, full funnel consumer marketing plans that have effectively scaled across global markets and/or across audiences

Internet, technology, or artificial intelligence industry experience