United Entertainment Group · 1 week ago
Senior Director, Brand Partnerships (Entertainment - Content & Platform Development)
Los Angeles, CA
Full-time
Onsite
Director/Executive
$80K/yr - $120K/yr
7+ years expUnited Entertainment Group is an award-winning global agency specializing in entertainment, sports, and lifestyle marketing. They are seeking a strategic and entrepreneurial leader to drive their Platform and Content Partnerships discipline, focusing on building relationships with content platforms and developing innovative brand integrations.
Digital EntertainmentMarketingSports
Responsibilities
Build and lead relationships with a wide range of content platforms - from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal - while staying connected to the content engines and creator ecosystems driving engagement on them (e.g., Spotter, Jellysmack, Ensemble)
Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds
Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP
Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments
Pitch ideas directly both to our clients and platforms, bringing both storytelling and business savvy acumen to the table
Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams
Oversee and work with a team responsible for the execution of partnership-driven campaigns - from concept to deal to launch, working with our broader team
Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results
Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs
Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning
Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations
Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next
Qualification
Required
Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord, and other emerging digital platforms — and how brands can show up authentically and impactfully
7+ years of experience in partnerships, content strategy, entertainment, digital media, or agency-side roles
Proven success developing, pitching, and closing innovative branded content or creator-driven partnerships
Comfortable navigating IP, business affairs, and media distribution dynamics
An excellent communicator, creative thinker, and proactive collaborator
Entrepreneurial, ambitious, and plugged into what's next
Benefits
Medical and dental insurance
Vision
401K
Life insurance
Disability insurance
Paid time off
Travel assistance
Wellness programing
Company
United Entertainment Group
United Entertainment Group is a marketing agency specializing in entertainment, sports & brand experiences.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jarrod Moses
Founder, President & CEO UEG | Global Chair, DJE Entertainment, Sports & Culture
David Caruso
Chief Operating Officer
Recent News
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