DHGATE Group · 2 days ago
Influencer Marketing Manager
United States
Full-time
Remote
Senior Level
6+ years expDHGATE Group is seeking an Influencer Marketing Manager to design and scale a high-performing, data-driven influencer and creator network for revenue growth through various social commerce channels. This role involves strategic vision, program management, and community-building expertise to drive engagement and optimize performance in creator partnerships.
ConsumerE-Commerce
Responsibilities
Drive GMV growth through the activation of creator networks, influencers, and affiliates across DTC, DHgate, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms
Develop and execute a scalable affiliate creator strategy , ensuring rapid creator onboarding, activation, and retention to reduce the time from partner launch to revenue generation
Build, activate, and nurture a high-impact community of creators with a focus on engagement, conversion-driven content, and long-term loyalty
Recruit and activate creators experienced in Live Shopping , ensuring they align with the brand’s target audience and product offerings
Leverage merchandising strategies to match the right creators with the right brands and price points, using data-driven insights on audience demographics and purchasing behaviors
Work directly with the Creator Success team, helping them optimize workflows, and staying aligned with performance expectations
Establish and scale creator partnership best practices, helping ensure an efficient and high-performing team
Contribute to a collaborative, results-driven team culture that prioritizes innovation, experimentation, and continuous learning
Regularly align OKRs, and regularly provide feedback, performance insights, and growth opportunities
Design and implement gamified engagement strategies to incentivize creator participation and optimize performance
Build, manage, and utilize a CRM or proprietary creator engagement platform (e.g., Discord, Circle, or Mighty Networks) to foster community interaction and engagement
Implement loyalty and incentive structures that drive retention and ongoing participation in affiliate and social commerce programs
Leverage retargeting, audience segmentation, and social amplification strategies to optimize conversions from creator-generated content
Develop a best-in-class, scalable influencer program, including recruitment, onboarding, performance tracking, and optimization
Own and oversee a cross-functional program management workflow, collaborating with marketing, data science, engineering, and product teams
Optimize operational efficiencies through automation and strategic workflow design, ensuring the program can scale efficiently
Define, track, and analyze KPIs that measure the success of creator activations, affiliate campaigns, and GMV performance
Partner with data science and analytics teams to build dashboards and reporting tools that provide real-time visibility into creator performance
Leverage third-party data and campaign management platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, and Impact Radius ) to monitor, optimize, and scale creator-driven campaigns
Conduct extensive experimentation (A/B testing, creative iteration, etc.) to identify high-impact content formats, creator segments, and audience engagement tactics
Develop and manage scalable incentive models, ensuring creators are motivated to drive engagement, retention, and high conversion rates
Negotiate competitive yet sustainable contract terms , ensuring that payout structures align with GMV growth goals and brand ROI
Experiment with tiered affiliate structures, revenue-share models, and bonus incentives to continuously improve performance and creator retention
Serve as a thought leader in creator partnerships , educating internal teams on best practices, new trends, and data-driven insights
Work cross-functionally with product, analytics, legal, and engineering teams to develop innovative solutions that enhance creator experiences and maximize program performance
Stay ahead of emerging social commerce trends, platform changes, and content innovations to maintain a competitive edge
Qualification
Required
6+ years of experience in influencer marketing, creator partnerships, affiliate marketing, or social commerce
Proven ability to scale $250K-$1M+ creator-led programs in a high-growth, data-driven environment
Experience working in-house at a major brand, influencer agency, social commerce platform, or affiliate marketing network
Deep understanding of video content strategies, live shopping best practices, and social commerce monetization models
Strong analytical skills with expertise in campaign performance measurement, forecasting, and ROI analysis
Proficiency in using third-party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools)
Ability to navigate ambiguity and build from scratch, with a track record of launching and scaling innovative creator strategies
A growth-oriented, performance-driven mindset with a passion for building new revenue streams and social commerce innovations
Exceptional negotiation skills with experience structuring performance-based contracts and incentive programs
A strong network of pre-established creator and influencer relationships across multiple platforms
Company
DHGATE Group
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$16M2014-09-15Series D· $16M
2007-06-13Seed
2006-01-01Angel
Leadership Team
Diane Wang
CEO
Recent News
EIN Presswire
2025-08-29
FF News | Fintech Finance
2025-06-20
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