AppFolio · 1 month ago
Sr. Events Technology Manager
Dallas, Texas
Full-time
Hybrid
Senior Level
$94K/yr - $118K/yr
6+ years expAppFolio is a technology leader powering the future of the real estate industry. They are seeking a Sr. Events Technology Manager to drive the future of event experiences through platform mastery and data management. This role involves managing event registration, scheduling, CRM integration, and data visualization to enhance event performance and attendee engagement.
AnalyticsComputerInformation TechnologyProperty ManagementPropTechSaaSSoftwareWeb Hosting
Responsibilities
Mastery of building complex registration workflows, custom forms, payment processing, and confirmation pages for diverse event types (in-person, virtual, hybrid)
Experience with attendee engagement features, session tracking, badging, and API integration capabilities
Deep understanding of the platform's functionality for scheduling one-on-one meetings, managing meeting space logistics, and integrating with the Sales team calendars
Expert knowledge in mapping event data fields (from Cvent/Jifflenow) to corresponding fields in Salesforce to maintain data integrity
Ability to create and manage Salesforce Campaigns, link event registrations to Leads/Contacts, and ensure proper lead scoring and routing post-event
Ability to work with Salesforce reporting tools to analyze event impact on the sales pipeline and revenue
Proven experience managing the bi-directional sync between the registration platform (Cvent) and Marketo
Expertise in using event status updates (Registered, Attended, No Show) as triggers for automated Marketo nurturing campaigns and sales alerts
Ability to design, build, and maintain interactive, high-level event dashboards in Tableau to visualize event performance, budget vs. actuals, lead generation metrics, and ROI, in partnership with the Marketing Ops team
Proficiency in connecting Tableau to event platform APIs or the centralized data warehouse
Leads event operations using AI tools to improve planning, efficiency, and execution. Sets the pace for smarter, data-driven events that run smoothly and deliver great attendee experiences
Qualification
Required
BA/BS degree or higher
6-8+ years in event marketing and conference management, with extensive experience in technology platforms
Proficiency in Cvent, Jifflenow, Captello, AirTable, ContractWorks, and Sendso
Cvent certification is strongly preferred
Experience designing technology strategies that align with business objectives
Strong analytical and business impact reporting and presentation skills
Exceptional skills in cross-functional collaboration, with all levels of the organization and external vendors
Resourceful problem-solver with strong collaboration skills to navigate complex situations
Strong critical thinking, creative mindset, entrepreneurial spirit, and ability to implement innovative ideas effectively
Ability to build, articulate, and present presentations to various audiences
Willingness or ability to train events and cross-functional teams on technology platforms
Travel: Up to 30-40% annual travel may be required for on-site event technology support
Preferred
Cvent Certification (e.g., Certified Event Planner) is highly preferred
Company
AppFolio
AppFolio is a cloud business management solutions provider for the real estate industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$30MKey Investors
Investment Group of Santa BarbaraHeadline
2015-06-26IPO
2013-11-01Series Unknown
2009-08-18Series C· $8M
Leadership Team
Shane Trigg
President and CEO
Tim Eaton
Chief Financial Officer
Recent News
2025-11-25
Company data provided by crunchbase