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LemFi · 4 days ago

Growth Manager - US to Nigeria

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

LemFi is building the go-to financial app for the Global South, focusing on creating a financial ecosystem for immigrants. The Growth Manager will drive expansion across African communities in the United States, leading user acquisition strategies and community engagement initiatives to ensure sustainable growth.

BankingFinancial ServicesFinTech

Responsibilities

Develop and execute comprehensive user acquisition strategies tailored to Nigerian ex-pat communities in the US

Own growth targets for assigned markets, consistently driving results across online and offline channels

Optimise campaigns using data and insights to improve performance against acquisition KPIs

Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi

Organise and participate in local events, meetups, and forums to educate users about LemFi’s services

Build and maintain strong relationships with community leaders and grassroots partners

Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth

Ensure partnerships deliver mutual value and measurable outcomes

Conduct ongoing market research to understand user needs, behaviours, and preferences

Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning

Serve as a strong internal advocate for the user, representing community perspectives in decision-making

Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice

Promote LemFi through clear, persuasive communication across multiple channels

Qualification

User acquisition strategiesCommunity engagementPartnership developmentMarket researchAnalytical skillsCultural fluencyIndependent operatorCommunication