PACSUN · 1 month ago
VP, eCommerce
Anaheim, California, United States
Full-time
Onsite
Director/Executive
$244K/yr - $340K/yr
10+ years expPacsun is a leading lifestyle brand that inspires the next generation of youth through fashion, music, art, and sport. The Vice President of eCommerce will lead the strategic and operational execution of the eCommerce business, driving growth and profitability across digital channels while ensuring exceptional customer experiences.
FashionSports
Responsibilities
Develop and execute a comprehensive eCommerce strategy aligned with overall corporate objectives
Own and manage the eCommerce P&L to drive revenue growth, optimize margin, and manage operating expenses
Monitor KPIs and analytics to track performance, customer behavior, and business trends; provide regular reporting to executive leadership
Identify new opportunities for digital innovation, customer engagement, and revenue generation
Oversee digital marketing strategies including paid search, SEO, display, affiliates, and social media advertising to acquire and retain customers
Optimize marketing spend through data-driven attribution models and ROI-focused tactics
Collaborate with the marketing team to ensure brand consistency across all channels
Lead the strategy and execution of the loyalty program to increase customer lifetime value and brand loyalty
Drive CRM and email marketing initiatives that leverage segmentation, personalization, and automation
Analyze campaign performance and customer behavior to enhance targeting and messaging
Lead cross-functional teams in site merchandising, UX/UI enhancements, A/B testing, and conversion rate optimization (CRO)
Ensure the site reflects seasonal trends, promotional strategies, and merchandising priorities
Maintain an optimal customer journey from discovery to checkout
Partner closely with Merchandising, Marketing, IT, Operations, Finance and Inventory Management to deliver seamless experiences and ensure inventory, fulfillment, and tech roadmaps are aligned
Build, lead, and mentor a high-performing eCommerce team across digital marketing, analytics, merchandising, and content
Foster a culture of collaboration, accountability, innovation, and performance
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10 –15 years of eCommerce leadership experience in a consumer retail environment
Demonstrated experience managing an eCommerce P&L and driving double-digit growth
Proven success in leading digital marketing, loyalty programs, CRM/email, and merchandising teams
Deep understanding of digital marketing tools (Google Ads, Meta, Klaviyo, etc.), web analytics (GA4, Adobe Analytics), and eCommerce platforms (Salesforce Commerce Cloud)
Experience with, or strong aptitude for, applying AI and agentic AI technologies to enhance personalization, demand forecasting, marketing performance, and operational scalability in eCommerce
Strong analytical skills with a data-first approach to decision-making
Excellent leadership, communication, and team development skills
Highly collaborative with the ability to influence cross-functional stakeholders at all levels
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability
Serve as a Pacsun advocate in the industry and marketplace
Recruit, identify, develop, and retain talent that delivers performance excellence
As a manager, serve as a leader of company culture, norms, and conduct
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction
Preferred
MBA preferred
Benefits
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Company
PACSUN
Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art, and sport. Co-created in Los Angeles.
10001+ employees
H1B Sponsorship
PACSUN has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2016-09-07Acquired
Leadership Team
Russell Bowers
CFO
Brieane Olson
Chief Brand Officer
Recent News
Digital Commerce 360
2026-01-17
Morningstar.com
2026-01-11
Company data provided by crunchbase