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TurnKey Tech Staffing · 6 days ago

Director of Digital Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

TurnKey Tech Staffing is seeking a Director of Digital Strategy to lead the Digital Strategy team at Carnegie, a leader in higher education marketing. The role involves overseeing strategy and reporting for multiple clients, managing digital marketing campaigns, and fostering client relationships to ensure success.

Staffing & Recruiting

Responsibilities

Maintain strategic oversight of 5–7 complex, holistic client accounts, owning the development, implementation, and optimization of digital strategy and paid media budgets across all channels, typically with annual budgets of $500k+

Architect comprehensive digital strategies driven by clients’ marketing goals and objectives

Oversee and verify that ongoing account maintenance and optimization activities align with campaign goals across all channels

Foster strong client–agency relationships through recurring strategy calls, acting as an expert partner who advises on best practices and strategic direction

Play a supervisory role by overseeing Digital Strategists’ work on key clients, including participation in client calls

Conduct research, analyze performance data, and translate findings into actionable insights and strategic recommendations—including budget adjustments and optimization strategies

Provide in-depth monthly and ad-hoc reporting using tools such as Google Analytics, Looker Studio, custom ROI dashboards, and platform reporting interfaces

Ensure that all reporting clearly communicates campaign goals and effectively articulates key takeaways, recommendations, and next steps

Continually evaluate the effectiveness and client experience of reporting and analysis to ensure they meet evolving client needs

Support leadership of the Digital Strategy team, with potential responsibility for directly managing 2-3 team members

Lead onboarding, training, and ongoing mentoring of direct reports, and contribute to the professional growth of team members across the department

Collaborate with client account teams to manage relationships and ensure client success

Partner with the sales team to strengthen and expand relationships with existing clients and support digital strategy development for prospective clients

Promote cross-divisional communication and collaboration to ensure a seamless internal workflow and client experience

Stay current on digital marketing trends, emerging platforms, and industry developments

Demonstrate thought leadership through contributions to team meetings, process improvements, and opportunities for service expansion

Contribute to the Carnegie blog, webinars, workshops, and conference presentations, as appropriate

Qualification

Digital Marketing StrategyPaid Media ManagementData AnalysisGoogle AdsGoogle AnalyticsTeam ManagementProject Management SoftwareCommunication SkillsProblem-Solving SkillsTime Management

Required

Bachelor's degree required; Marketing/Advertising major or concentration preferred

5–7 years of experience with paid digital platforms, media planning, and/or execution of digital marketing campaigns

Expertise in analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics

Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics

Expertise and direct experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Display & Video 360 or other DSP required

Exceptional attention to detail and the ability to manage multiple priorities in a deadline-driven environment

Strong verbal and written communication skills; able to confidently present campaign performance to clients and internal teams

Proven problem-solving skills, with the ability to work independently, use available resources effectively, and escalate issues when appropriate

Effective communication and time management skills, particularly in a remote environment; ability to learn and switch between multiple technology platforms

Physical requirement: Must be able to work at a computer for prolonged periods