KARLA OTTO · 4 hours ago
Senior Director, Fashion Communications
NYC Metro Area
Full-time
Onsite
Director/Executive
$140K/yr - $150K/yrKarla Otto is a globally recognized public relations and communications agency specializing in the luxury fashion sector. They are seeking a Senior Director of Fashion Communications to develop and execute innovative PR strategies, manage high-profile events, and foster relationships with clients and industry stakeholders.
Public Relations
Responsibilities
Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector
Build and nurture strong relationships with clients, aligning PR activities with their vision and goals
Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives
Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth
Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment
Align internal communications with external PR strategies to ensure a cohesive brand message
Monitor industry trends and competitor activities to inform and adapt PR strategies
Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry
Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources
Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation
Proactively identify and pursue new business opportunities, expanding the company’s client portfolio in the luxury fashion sector
Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients
Engage in department and agency initiatives as needed
Possess good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging
Able to drive both internal and external communications when needed
Acquire knowledge and skills to work with Fashion GPS within all relevant areas (sample trafficking, events, shows, database)
Qualification
Required
Extensive and proven experience in a Senior PR role within a luxury fashion environment
Collaborative team player with the ability to work autonomously to deliver to brief and on-time
Demonstrate a solid understanding of and ongoing interest in the fashion industry
Positive, proactive, problem-solving approach with strong attention to detail
A responsive and understanding approach to client management
Creative and strategic thinker
Able to identify communication opportunities through a pro-active approach
Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management
Discreet, professional, and articulate, with excellent communication skills
Extremely well-organized, methodical, and efficient
Strong presentation & superb writing skills
Having a visionary and opportunistic approach to new business development
Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS
Benefits
Medical, Dental, and Vision plans
401K Employer Match program
Commuter Benefits
Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
Company-wide closure last week of the year
10 Federal Holidays Observed
Company
KARLA OTTO
Karla Otto is an international public relations and brand strategy agency.
Founded in 1982
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-09-07Acquired
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