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Vensure Employer Solutions · 3 months ago

Senior Marketing Manager, Demand Generation - GA - On SIte

Duluth, GA

Full-time

Onsite

Senior Level

5+ years exp

Vensure Employer Solutions is a fast-growing start-up focused on providing accessible employment and labor law data to HR professionals. The Senior Marketing Manager will lead demand generation efforts to drive quality leads for sales and oversee marketing initiatives across various channels to optimize business growth.

Customer ServiceFinancial ServicesHuman ResourcesRisk Management

Responsibilities

Develop and execute comprehensive marketing strategies to generate demand for the company's direct to market human capital management (HCM) solutions and services

Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle

Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising

Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies

Stay up to date with industry trends and best practices in B2B marketing, specifically as it pertains to the HCM market

Travel may be required occasionally to attend team onsite meetings, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation

Qualification

B2B marketingMarketing automation toolsProject managementCRMData-driven decision makingAnalytical skillsCommunicationCreative mindsetOrganizational skillsStrategic thinking

Required

Bachelor's degree in business, marketing, or related field or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs)

At least five years' experience in marketing – preferably in B2B or software

Proven success in developing and executing successful marketing campaigns

Proficiency in project management, marketing automation tools, CRM and other marketing technologies

Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed

Company

Vensure Employer Solutions

Vensure Employer Solutions is a privately owned professional employer organization (PEO) headquartered in Chandler, Arizona, with offices in Sarasota, Florida, and Duluth, Georgia.

Founded in 2004

Chandler, Arizona, USA

1001-5000 employees